STOCKBRIDGE, MASS.- Norman Rockwell Museum announced today the hiring of Rich Bradway as the Museum’s new Director of Digital Learning and Engagement. Funding for the position was made possible through a grant from the George Lucas Family Foundation to expand and re-imagine the Museum’s educational programming with 21st century learning tools. Mr. Bradway began work at the Museum on May 11.

Bradway is the former Associate Director of E-Commerce and New Media at the Boston Symphony Orchestra, where he was responsible for building the Orchestra’s digital user engagement initiatives. Highlights from his tenure at the BSO include the development of digital learning modules that were widely used by educators in the City of Boston and regional school districts curricula; creation of "HENRY," the Orchestra’s Online Performance History Database; development of podcasts, live concert streaming, and multimedia exhibitions; creation and repurposing of filmed musical performances; and innovating through marketing and technology to transform audience participation with the Orchestra and its musical assets. In 2011, Bradway won an Emmy for Best Interview/Discussion Program for the web video, "The New Look of Classical Music." Prior to his employment with the BSO, Bradway owned a Boston-based interactive technologies company, Blueplate Interactive Technologies, which served a wide range of clients.

For two decades Norman Rockwell Museum has invested in digitizing its significant assets. For this latest phase, the Museum conducted an extensive national search, seeking a dedicated expert to lead, manage, and develop its digital resources and communities, and to guide its outreach to new generations and a national audience. Bradway will focus on shaping the Museum’s digital curriculum for grades K-12, while overseeing the creation of immersive digital experiences in its galleries and off-site via the web, integrating the Museum’s various platforms. He will work in collaboration with the Museum’s education, curatorial, marketing, and technology staff members.

"I am delighted to welcome Rich to our Museum leadership team," says Laurie Norton Moffatt, Director/CEO of Norman Rockwell Museum. "He brings considerable experience in the areas of technology, digital learning initiatives, and not-for-profit leadership. We look forward to working with Rich as we continue to make our Museum more accessible in this digital age."

Norman Rockwell Museum’s goal is to create universal access to its collections, scholarship, and programs; broaden its audience and introduce new generations of learners to Norman Rockwell and American illustration art; ensure that the Museum is the central hub that connects and brands the resources, assets, and thought leaders in American illustration; and expand the reach of the Museum beyond Stockbridge, bringing the power of the illustrated image to the rest of the world.