NEW DELHI.- Driven by the desire to make high quality Indian contemporary art more accessible to more people, husband and wife team Kiran and Tim Wood have announced the launch of a new online gallery platform Full Picture Art.

Bringing an international quality standard to an underdeveloped but increasingly important niche in the Indian art scene, Full Picture Art presents high quality authentic art from abstracts to portraits, original paintings to drawings, and pop-art to fine art photography. The works, both originals and limited editions, range from $150 - $10,000. The bespoke service is designed to allow people to buy with total ease and confidence - buyers can pay securely with either domestic or international credit/debit cards, the work is then professionally packed, insured in transit and shipped to virtually anywhere in the world.

The online art market grew by 41% last year and is now worth an estimated US$2.64bn according to a report by Hiscox in April 2015. “ Online is a serious and rapidly growing art buying channel. It’s vital to the health of Indian art to grow quality representation online, giving Indian artists access to buyers all over the world who are increasingly confident in seeing and buying quality art in this way,” says Tim Wood.

Having carefully selected the artist and each piece of work, the Directors painstakingly ensure the 'full picture' is painted for the benefit of the buyer. Each artist is interviewed to provide in depth biographies that give insights and background on the works, techniques and influences behind them. Whilst the language of international contemporary art can often seem impenetrable, Full Picture Art aims to create an accessible environment for the buyer to understand the works and relate to the artist. The site also allows the buyer to directly connect with the artists, taking the element of engagement to another level. In the near future, Full Picture Art will develop a dedicated area where curators, artists, collectors and enthusiasts can share their thoughts, advice and experiences on choosing and caring for works of art.

One of Full Picture Art’s key principles is to provide the highest quality customer experience. Some of the many technical advantages to the site include a dedicated server optimising the viewing experience. In addition, a high quality zoom function allows potential collectors to inspect the artworks in detail, whilst another interactive feature allows the buyers to see how a particular work would look in the home environment. It is also one of the only Indian art platforms with a 'responsive website', optimised for all devices mobile devices/tablets for the ease of the buyer.

A high quality has been applied to every aspect of the site, from the design and content to the security and supporting team, so that established and aspiring collectors can enjoy an end-to-end service - discovering, browsing and choosing from the best of Indian contemporary art in an accessible, engaging and safe environment wherever they are in the world.

Kiran Wood on Full Picture Art, “There’s a huge amount of talent in the Indian contemporary art scene, and our mission is to throw open the doors to the truly great work and fantastic artists within it. For us this means much more than just selling. It’s about enabling more and more conversations, it’s about sharing the artist’s insights and inspirations, it’s about giving more and more people the opportunity to really engage with and enjoy the great contemporary art in India today.”

Tim and Kiran Wood have a life-long passion for art. Inspired by the vibrancy and quality of the Indian contemporary art scene, they left London for New Delhi in 2013 to create this new platform, bringing the best of Indian contemporary art to new audiences across India and the world. Between them, they have over 40 years international business, innovation and marketing experience, working with many of the world’s most successful brands. Using this expertise, along with their love for art, they have made it their personal mission to help extend the reach of the Indian contemporary art market.