LONDON.- Amazon has officially opened its new multi-million pound fashion photography studio in Shoreditch, London. British actress Suki Waterhouse attended the opening as the new brand ambassador of Amazon Fashion Europe for Autumn/Winter 2015. The opening comes as customers across Europe are increasingly choosing Amazon for their fashion shopping – Amazon revealed today that it has sold more than 30 million fashion products across Europe in the last quarter alone (1st April – 30 June).

“Our aim is to make Amazon the best place to buy fashion online,” said Sergio Bucher, Vice President of Amazon Fashion EU. “The opening of our new fashion studio, in the heart of one of the leading fashion capitals of the world, illustrates our ambitions. We are committed to providing a first class customer experience and our new studio will enable us to produce more than half a million images a year as our fashion business continues to grow.”

The new Amazon Fashion Photography Studio is one of the largest of its kind in Europe. At 46,000 sq ft, it houses 22 individual photography bays, a large state of the art editorial suite, video editing facilities, a creative fashion library, and office space for Amazon’s growing team of fashion creatives.

“We are delighted to be working with fantastic talent such as photographer Cass Bird, stylist Julia Sarr-Jamois, and Suki Waterhouse in our first advertising campaign for Amazon Fashion Europe,” said Juliet Warkentin, Director of Brand and Creative, Amazon Fashion EU. "We believe people should express their individuality through fashion and embrace their personal style. We love Suki’s attitude to fashion."

Fashion is one of Amazon’s fastest growing categories and its business is expanding rapidly across Europe with dedicated fashion stores on its UK, France, Italy and Spain websites. Last year Amazon added more than 100 new fashion brands to its offering. Amazon customers can browse thousands of fashion products from specially curated stores for Clothing, Shoes, Jewellery, and Watches - from brands including Hugo Boss, Gucci watches, Emporio Armani, Calvin Klein, Tommy Hilfiger, 7ForAllMankind, American Retro, Petite Bateau, Levi’s, and Lacoste. Customers ordering fashion items from Amazon benefit from its unlimited shelf space enabling increased stock availability, free returns, and a wide range of convenient delivery options including unlimited one-day delivery with Amazon Prime.

The new Amazon Fashion Photography Studio is situated on Geffrye Street in Shoreditch, London. The building is leased from Transport for London, and has undergone six months of restoration to be transformed into studio space. 35 new permanent roles have been created at the studio and up to 75 will also be brought in to support seasonal demand.

This new studio is the latest investment by Amazon in London. Amazon recently completed the move of its 2,000 corporate employees to three offices in the capital. Construction of a new corporate office at Principal Place in Shoreditch is underway and is scheduled to open in 2017. With the opening of that building, Amazon will have total capacity for over 5,000 employees in London.