LONDON.- Go Global Art is a London-based art marketing platform and sales forum for the best emerging artists around the globe, launched July 2015.

Dedicated to providing exposure for emerging artists and galleries around the world, Go Global Art presents a range of contemporary art that is high quality, affordable but, importantly, investment worthy.

This new platform makes it possible for galleries and artists to reach out to new audiences - the growing number of new collectors and customers who purchase art online – and for buyers to discover artworks and artists that otherwise would be hard to find.

At the time of its launch, July 2015, Go Global Art is already presenting artists from: Argentina, Australia, China, Hong Kong, Kenya, Jamaica and Malaysia.

Truly global in its outlook and operations, Go Global Art meets a real need; connecting local artists and galleries with the overseas consumers that they need to grow their business. Joining the Go Global Art community helps artists to increase their revenue while effectively outsourcing the logistics, international marketing, customer service and management of an online platform.

Founded by award-winning entrepreneur, engineer and business executive Andrea Chung, Go Global Art is borne out of a passion for travel, art and culture and a desire to see artists and makers succeed.

“Each and every place has its own unique culture expressed through its art – visual arts, culinary arts, music, dance and literature. I wanted to shape a model which would give artists easy access to broader audiences, and create a secure platform for global artists to build their own business networks. It is vital that we provide great value for customers, as well as open up new markets for creative businesses around the world.” Andrea Chung

The number of persons purchasing artwork online is growing rapidly, with approximately 6% of all global art sales being made online. There are several companies that are selling art online, but there remains a gap in the market for buyers to gain easy access to affordable art from different cultures, priced from £100 upwards. In this model, the buyer has all the prices and information about the artist to make their own decision and can make the purchase instantly.

“When you buy music, you don't need to take a class to learn about the musician or ask an intermediary whether it is good or not – you simply know instantly whether you like the sound and if you like it, you buy it. Similarly with food, no-one can convince your taste-buds of liking something you don’t. Visual art is actually much the same, but we have been made to feel insecure about our own intuitive preferences in art. However, there is a new generation of collector that wants access to art from cultures that they feel connected to, at affordable prices, topped off with an Amazon-style purchase experience. This is what we hope to deliver.” AC

A sentiment shared by participating Australian artist Nara Walker: “Accessibility to art via the internet means the artist today doesn't have to relocate to promote, sell and share their work. The buyers can be immersed within a flux of colours, textures and subject matter- varying from location to location, artist and creator engaging into a new space.

“The four walled gallery is no longer the only place artists and collectors interact. I joined Go Global as it allows me to open my studio to a new platform where all are invited.” Nara Walker

Go Global is a portal through which to experience the culture of different countries around the world and connect directly to the people who drive culture – the artists. Ultimately, Go Global will curate the best of art, crafts and cultural products, so that customers will be able to select a country, buy a piece of art or handmade jewellery, download a recipe for a traditional meal, listen to music, and even plan a dream vacation with a stay at a Go Global Villa. Go Global Art is the first phase of the business, an online platform and sales forum for the best emerging artists around the globe.