ATHENS, GA.- For the third year in a row, the Georgia Museum of Art at the University of Georgia is taking part in the Slingshot festival of music, technology and electronic art, which runs March 31–April 2, primarily in downtown Athens. The museum hosted the free kick-off party for Slingshot during which it revealed “Refining Realities,” a work of electronic installation art created by VolvoxLabs (VVOX).

“Refining Realities” has been installed on the museum’s Patsy Dudley Pate Balcony through June 19. Digital visualizations and light projections activated by real-time data create an immersive architectural landscape on a trio of 3D panels mounted to the wall.

The museum’s Pierre Daura Curator of European Art Lynn Boland, who has worked with Slingshot annually, said, “VVOX’s past projects have been astounding examples of cutting-edge digital art at the intersection of commerce. It is particularly exciting to bring them into a museum context, where the work can explore ideas more independently.”

VVOX, based in Brooklyn, uses cutting-edge technology to create digital and physical experiences. The firm has worked with the band Neon Indian to enhance its live performance at the CMJ Music Marathon in New York by using Microsoft’s Kinect motion-sensing devices to map the band members’ movements live and translate them into simultaneously projected visuals. It has also collaborated with Ferran Adria’s famed elBulli, in Barcelona, to capture time-lapse video of the restaurant’s laboratory that is automatically posted online and with LinkedIn to develop to create an interactive data visualization kiosk. VVOX’s work has been covered in Wired, Fast Company, Creators Project and Vice and been featured on the Tonight Show starring Jimmy Fallon.