The First Art Newspaper on the Net    Established in 1996 Tuesday, October 19, 2021

Virtuoso launches concerto for Instagram
The Israeli artist, who has led a revival of his instrument and regularly plays premier classical venues, posted the first of five movements of his "InstaConcerto."

NEW YORK (AFP).- In an experiment that acknowledges the modern era's shortening attention spans, mandolin virtuoso Avi Avital on Monday launched a concerto for Instagram with movements of 15 seconds.

The Israeli artist, who has led a revival of his instrument and regularly plays premier classical venues, posted the first of five movements of his "InstaConcerto."

Avital plans to post the subsequent movements of the concerto -- composed by Slovak-born conductor and pianist Peter Breiner -- each day on his Instagram account at @aviavital.

"We wanted to raise questions with this project, both about the artistic value of the composition within the given restrictions of the time-frame, and about the attention span of our generation and its relationship to classical music," Avital said in a statement.

In Western classical music, the definition of a concerto has varied through history but is generally thought to consist of a soloist accompanied by an orchestra.

Concertos have traditionally consisted of three movements -- and they have virtually always lasted more than 15 seconds.

Instagram -- the visual-driven social media network owned by Facebook that boasts 500 million users -- initially allowed videos of no more than 15 seconds, although earlier this year it extended the length to one minute.

Avital said he wanted to keep to 15 seconds to keep with the classic limits of Instagram. He performed the InstaConcerto with the Kremerata Baltica, an orchestra of young musicians from Estonia, Latvia and Lithuania.

The project comes as more classical musicians embrace social media as a way to promote themselves and many august venues fret about how to fill seats.

But classical music still values decorum more than other genres, with most concert halls frowning on audience members who use mobile telephones during performances.

Avital has for several years been a regular presence in the world's leading concert halls as he both performs folk music and adapts the Western classical canon to the mandolin, a sort of plucked lute.

He embraced the challenge of Instagram much like some writers saw possibilities in Twitter, which confines users to 140 characters.

David Mitchell, the British novelist known for time- and space-bending works such as "Cloud Atlas," notably published through Twitter installments a short story, "The Right Sort," in 2014.

© 1994-2016 Agence France-Presse

Today's News

July 20, 2016

The Mary Rose revealed once more on the very day of its sinking, 471 years ago

Christie's to offer the Leslie Waddington Collection on 4 October 2016

Rare archive of Marilyn Monroe photographs auction announced by Julien's Auctions

Billy Name, photographer who archived Warhol's Factory, dies at 76

Indianapolis Museum of Art acquires major painting for renowned Neo-Impressionist collection

The Trust for Governors Island unveils Cabin, a new permanent installation by British artist Rachel Whiteread

J. Paul Getty Museum announces appointment of Julian Brooks to Senior Curator of Drawings

Nelson-Atkins to unveil renovated Bloch Galleries of European Art in winter 2017

Grand piano suspended above Television Centre by Turner Prize-nominee Catherine Yass

Julien's Auctions announces sale of Property from the Collection of Jane Fonda

Virtuoso launches concerto for Instagram

Bonhams offer camera entrepeneur's coveted collection

The RAF Museum is over run with Pokémon Go characters

Copperfield London opens group exhibition

Serpentine launches new digital platform: Serpentine Mobile Tours

The Mullin Automotive Museum celebrates California artists

A thousand forms in the conquest of space: Cristóbal Gabarrón in Cannes

Sara MacKillop creates works especially for Haus der Kunst Capsule exhibition

Francesca Pasquali_Metamorphoses on view at Tornabuoni Art

Works by Timm Rautert on view in Dresden

MIT List Visual Arts Center presents works by Ethan Hayes-Chute

Exhibition of recent watercolor and Sumi ink works on paper by Eva Lundsager on view at Van Doren Waxter

Works by Mexican women artists from the Daros Latinamerica Collection on view at Kunstmuseum Bern

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful