LONDON.- H&H Classics has appointed Lucas Petermeier as its new Head of Marketing & Customer Relationship Management (CRM).

Lucas has a strong background in event management and all aspects of marketing and brand building for two leading automotive organisations, Porsche Germany and Volkswagen Group China.

He leaves his role as Senior Manager Motorsport and Business Development for Volkswagen Group in Beijing to take up his new job with H&H Classics on August 1st. He was with Volkswagen Group China since February 2012.

Prior to that he worked as Project Manager Motorsport Events and Partner Management for Porsche Germany from 2009 to 2012. As such he was involved in the management of Porsche Sports Cup Germany, one of the biggest customer sports racing series in the world. He also managed Porsche Germany’s brand and product presentation within Formula 1 and other international race weekends in Germany.

Previously Lucas gained in-depth experience as Project Manager for an agency specializing in event marketing and communication in Germany.

He holds two degrees: Master of Business Management from the University of Applied Science in Kiel and a Magister Artium Sports Science from Christian-Albrechts-Universitaet in Kiel.

Dominic Lyncker, MD of H&H Classics says: “I am delighted to welcome Lucas to H&H. His outstanding marketing skills and his abilities to adapt to challenging environments quickly, took not only the Porsche Sports Cup to new heights, it also greatly backed Volkswagen Group’s approach to further support a growing car culture within the Chinese market over the past four years and he will doubtless help H&H build on its success and growth.”