DALLAS, TX.- Last December Dallas— based Heritage Auctions introduced a Prints and Multiples auction that realized a 96 percent sell-through by value and 92 percent sell- through by lot. This week collectors of Print & Multiples enjoyed a holiday online auction the Heritage Auctions' Valentine's Day Prints & Multiples Auction which boasted a nearly equally impressive 89 percent sell through by value and sell through by lot, respectively.

The auction presented well-known artists at accessible price points to attract new bidders and consignors to the rapidly growing online platform. Collectors enjoyed works from contemporary artists like Maurizio Cattelan, KAWS, Takashi Murakami, Yayoi Kusama and Peter Fischli & David Weiss, and blue chip multiples from Donald Sultan, James Rosenquist, Arman, Salvatore Dali and Robert Indiana. An enamel-on-aluminum painting by Indiana entitled The American Love, 1975 took top honors with the red, white and blue signature-stamped piece selling for $6,000, double its pre-auction estimate.

In both sales nearly seventy-five percent of the bidders were new to Heritage Auctions and half of the winning bidders won a lot at Heritage for the first time. Similarly, a quarter of all consignors were new to Heritage Auctions. The Prints and Multiples Department represents a key growth area for the company, ushered in by the promotion of New York based Taylor Curry, to Head of Online Sales for Modern and Contemporary Art including Prints and Multiples.

"We created these online sales to offer quality works by well-known artists at lower price points. Our online print auctions supplement our biannual signature print sales and appeal to emerging collectors, first-time auction buyers, online bidders, and collectors looking for great work works of art with lower estimates," said Curry. "We believe that everyone should be able to own a nice work of art. Even with competitive bidding, these works were affordable."

"We were pleased with the success of the Valentine's Day Auction and look forward to more Prints & Multiple auctions as well as major Signature Auctions later this year. We had a solid sell-through rate of nearly ninety percent and we are seeing more and more interest in the Prints & Multiples category, which was exciting especially as we saw new collectors registering to bid," Curry, continued. "We saw many pieces easily reach their reserves and exceed their pre-action estimates."

Two ceramic pieces by Japanese artist Yayoi Kusama entitled Red and Yellow Pumpkin, 2013 garnered $3,750, outdistancing the pre-auction estimate by nearly $2,000. Each piece was in excellent condition, stamped and presented in its original box.

KAWS, a New York-based artist born Brian Donnelly, also landed two separate pieces in the top six lots sold yesterday. The highest prices among his lots were Companion (Passing Through), 2013, which sold for $3,250 and Astro Boy, 2013, which closed at $2,631.25. Each vinyl piece was from a limited edition of 500 pieces and easily exceeded its reserve.

Others items sold but not limited to:

• Vecchiano North, from Landscapes with Figures portfolio, 2006, by Massimo Vitali, sold for $2,375

• Miltoan Sea, Sounion, from the portfolio Time Exposed, 1990, by Hiroshi Sugimoto, sold for $2,250

• L.O.V.E. - Carillon, 2015, a music box mechanism by Maurizio Cattelan, sold for $2,000

• Spinning Faces in Space, 1972, by James Rosenquist, sold for $1,875

• Birthday (Self Portrait at age 30, 1942), circa 1970, by Dorothea Tanning, sold for $1,875