SANTA FE, NM.- Building new paths in both the culture and technology sectors, the Georgia O’Keeffe Museum will bring on board content strategist and information technology specialist Liz Neely as curator of digital experiences. Neely will oversee the development of the Museum’s digital infrastructure and audience engagement across media platforms.

“Expanding our digital capabilities will provide a lot of creative opportunities to connect with audiences,” says Robert A. Kret, Director of the Georgia O’Keeffe Museum. “In our collection are keys to hundreds of stories about O’Keeffe’s life and work. There are opportunities for individual discovery that can exist beyond the Museum’s physical limits. Our task is to create digital paths to explore these stories, and this is why the curator for digital experiences will be critical. Liz’s skills and vision as a content driver are a tremendous asset to the O’Keeffe’s future.”

Liz Neely received her MBA from Northwestern University’s Kellogg School of Management, and has a dual BA from Mundelein College in Spanish and History. Neely most recently worked as senior director of integrated content at the American Alliance of Museums in Washington, D.C., where she led the organization’s digital content strategy and innovations. She was also an adjunct professor at John Hopkins University, where she taught about museums in the digital age. Additionally, Neely has held curatorial and directorial positions at the Harwood Museum of Art at the University of New Mexico, and at the Art Institute of Chicago.

The curator of digital experience is just one of the Museum’s technology-forward initiatives. In recent months, the Museum received significant grants to develop a digital cataloguing infrastructure; a virtual reference project to record New Mexican viewsheds featured in O’Keeffe’s work; and a 3-D imaging art conservation and engineering collaboration. Museum leaders intend to add soon a data analyst to merge business analytics and audience trends, helping the Museum better respond to visitors’ needs.

“Pushing further into the digital landscape changes the O’Keeffe as an institution, and will grow our reach into new audiences. Together we will create fresh experiences with deeper levels to explore,” says Kret. “This is an exciting moment for us. Liz Neely’s arrival is right in line with where we are heading. The Museum holds true to O’Keeffe’s vision, to create new ways to explore what’s possible.”