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Historical poster returns to Rotterdam
A.M. Cassandre (1901 - 1968), Statendam poster.



ROTTERDAM.- At a recent specialized poster auction, the Droom en Daad Foundation managed to get its hands on the world-famous Statendam poster. The French designer, A.M. Cassandre (1901 - 1968), is regarded as the leading poster artist of the twentieth century. Originally from Cassandre (pseudonym for Adolphe Jean-Marie Mouron), he studied painting at the École des Beaux Arts in Paris. His designs for the railways, shipping companies and luxury drinks from the period 1923 - 1936 have become the icon of the Art Déco. Cassandre worked between 1927 and 1931 for Dutch clients with Oranjeboom, Droste, Gazelle, Philips and Van Nelle. The Rotterdam advertising agency Nijgh & Van Ditmar introduced Cassandre in the Netherlands. Here his designs were immediately appreciated. It was in the Netherlands where Cassandre was honored in 1932 in De Lakenhal in Leiden with a first oeuvre exhibition.

With his exhibition in 1936 in the Museum of Modern Art in New York Cassandre made his name as the foremost poster designer of his time. With that, the modern poster acquired international museum status in one go. His design for the new luxury steamer Statendam of the Holland-America Line (1929) became an icon. The abstract image of the steamship Statendam often appeared in magazines and the poster became one of his most distinctive designs that is cherished in museum collections worldwide. The newly acquired Statendam will be shown in the future in the permanent set-up in the Fenix, the museum for immigration and for most people the port of departure for Ellis Island. The historical poster comes home in this monumental former warehouse of the Holland-America Line that is being converted into 'the place where emigrants get a document'.










Today's News

February 13, 2019

Myers Fine Art to host Feb. 17 auction of 20th century decorative arts

Dulwich Picture Gallery opens the first major UK show of the work of Harald Sohlberg

Eli Wilner & Company reframes Thomas Cole's Genesee Scenery for the RISD Museum

Historical poster returns to Rotterdam

Phillips announces highlights from the first New York auction of 2019

Drawings Week at Christie's France to include works from the collection of Jean Bonna

PROYECTOSMONCLOVA opens 'Helen Escobedo: The Potential of Sculpture'

New Museum opens the first New York survey by Nari Ward

James Cohan now represents Teresa Margolles

Freeman's to offer the Jeff Hunter Collection of Antiquities & Tribal Art

The Phillips Collection opens the first museum retrospective of Cuban artist Zilia Sánchez

Pace/MacGill Gallery opens an exhibition by renowned fashion photographer Paolo Roversi

Hayward Gallery opens the first major survey in the United Kingdom of Kader Attia's work

Landmarks names Kathleen Brady Stimpert as Deputy Director

Boulder Museum of Contemporary Art opens exhibitions of works by Don Coen and Karen Kitchel

Huxley-Parlour Gallery opens exhibition of new work from British landscape photographer Jem Southam

University of Richmond Museums opens African wax print exhibition

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Jeu de Paume announces newly commissioned works by Julie Béna, Ben Thorp Brown and Daisuke Kosugi

New Director of Liverpool Biennial appointed

Melanie Sheffield appointed Chief Development Officer at the Harvard Art Museums

Sprüth Magers opens exhibition of works by Otto Piene

Iconic Victorian masterpiece by William Powell Frith offered for sale the first time in 135 years

Exhibition presents works selected from Kiki Smith's exceptional donation to the Pinakothek der Moderne

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