Nowadays, to stay in the competitive market, companies are incorporating Artificial Intelligence to reform their websites and the development that goes behind it to keep their relationship with the consumers intact. Hence, it becomes necessary for web developers to habituate themselves to the evolving environment and embrace AI. Machine Learning programs that are powered by AI are also helping in developing smarter websites.

Let us know further how AI is stepping forward and benefitting web development:

1. Virtual Assistants Simplify Web Development
It is a dreary task for web developers to design basic templates and layouts for web pages. To simplify such job, Artificial Intelligence tools like virtual assistants can aid developers in simplifying the entire process of designing and developing websites. The AI virtual assistants create customized content with the combination of design, content, brand, and layout required by the user.

For instance, Adobe Sensei, an AI platform, analyzes the entries automatically and suggests design elements to the user.

Virtual Assistants can perform various other tasks varying from trimming (automating basic skills required for photo editing) using image recognition techniques to creating elements in images by considering the neighboring pixels.

2. Chatbots enhance User Experience
According to a recent research, more than 60% of customers revisit websites that have a live chat feature. Another study states that by 2021, the market share of chatbots is anticipated to be around $3.5 billion.

Many companies are favoring chatbots and are making their implementation a priority in order to build impactful websites. AI-driven chatbots deliver superior user experience and high customer engagement by simulating an actual conversation, replying to queries, commenting on blogs, providing real-time assistance, etc. They are capable of automating routine tasks and offering significant information to the user.

3. AI powers Quality Assurance
Quality assurance services are an important aspect of any sort of development. Before pushing any website to live status, quality testing is the utmost requirement that any web development team should, undoubtedly, focus on. At present, a large number of website development companies are using AI algorithms to replace their repetitive, tedious tasks of quality check, so that the developers can invest their time on enhancing other imperative features. Moreover, AI-powered Machine Learning helps in empowering a website’s Cybersecurity features and upholding consumer data privacy.

4. AI ropes in web analytics for SEO
Number crunching is one factor that SEO strategies heavily rely on. Most of the web analytics tools do not hold much potential and are limited by the processing capabilities of humans who translate that data for their websites. Analytics and data mining backed with Artificial Intelligence maximises the functionality of a website’s meta-data and other data generated by users. The Predictive Engines that are built with AI technologies can produce insights which can direct developers towards deformities in the architecture of their website or underline unsuitable content from an SEO point of view.

5. AI reinvents web programming with self-learning algorithms
AI programs are capable of performing basic tasks such as adding records to a database, updating them, anticipating the bits of code that are most likely to be used for the purpose of solving an issue, and then making use of those insights to help developers adopt a relevant solution. Moreover, AI algorithms can be used to develop self-modifying codes as well, and that too right from the beginning.