TEL AVIV.- Keren Cytter is a unique voice in the Israeli and international art scene; her very particular non-narrative style cuts across video, poetry, prose, drawing, and dramaturgy. A prolific creator, she has made more than fifty video works, written several novels and even an opera libretto, started a dance theatre group called Dance International Europe Now and an organization called Art Projects Era. “Sponsored Content,” her first institutional solo presentation in Israel, carries a deep autobiographical tone, although, as always in her work, this very tone is hinted and suggested, avoiding any direct references. For this exhibition, which is articulated in two galleries, the artist has conceived an immersive display that invites the viewer to have an unusual physical encounter with her work, generating a space for reflection, bringing up all the different life stages, from childhood to teenage, from adulthood to middle age, till old age. Complementing the installation on the ground floor is a full retrospective of her video work, which is presented in the multipurpose gallery on the second floor.

“Keren Cytter: Sponsored Content” is curated by Nicola Trezzi and it follows “Mature Content,” her exhibition at Museion in Bolzano (Italy) curated by Letizia Ragaglia. The exhibition is supported by Susanna Perini and Biasa, Sotheby’s and OUTSET. Additional support has been provided by Pilar Corrias, London, Galleria Raffaella Cortese, Milan, Galerie Nagel Draxler, Cologne / Berlin, and Noga Gallery of Contemporary Art, Tel Aviv. Special thanks to Istituto Italiano di Cultura Tel Aviv.

The work of Keren Cytter (*1977, Tel Aviv; lives and works in New York) has been the subject of solo exhibitions at Kunsthalle Zürich, Frankfurter Kunstverein in Frankfurt am Main, KW in Berlin, CUBITT in London, MUMOK in Vienna, CCA Kitakyushu, Witte de With in Rotterdam, The Kitchen in New York, Tate Modern in London, Moderna Museet in Stockholm, Hammer Museum in Los Angeles, Kunsthaus Baselland, Stedelijk Museum in Amsterdam, Kunstverein München in Munich, David Roberts Art Foundation in London, Kunsthal Charlottenborg in Copenhagen, and MCA Chicago. She has participated in several biennials including Manifesta 7 (2008), the Venice Biennale (2009), the Liverpool Biennial and the Marrakech Biennale (both 2014). Her work is the collection of many institutions, such as the Solomon R. Guggenheim Museum in New York, the Hammer Museum in Los Angeles, Kadist Foundation, Kunsthaus Zurich, Louis Vuitton Foundation in Paris, Moderna Museet in Stockholm, MUMOK in Vienna, Nationalgalerie im Hamburger Bahnof in Berlin, Stedelijk Museum Amsterdam and Tate Modern in London.