AMSTERDAM.- Design in Motion Festival will showcase the best motion designs from national and international designers across all 80 digital screens in Amsterdam Central for 24 hours on the 7th of November 2019. It is the first exhibition ever to showcase this young art form on such a large scale. DEMO is initiated by Studio Dumbar (part of Dept) in collaboration with Exterion Media NL.

Design in Motion
Thursday, November 7th, there will be no advertisements on the screens located on the platforms and in the passages of Amsterdam Central Station. The commercial messages that are shown to travelers on a daily basis will make way for experimental and stimulating motion design for a period of 24 hours. Established graphic design studios, motion designers and young designers from all over the world are invited to show their work on the screens of Out-of-Home operator Exterion Media. In addition, an open call has been launched for new and unknown talent to be brought into the spotlight. There is also a collaboration with art academies to encourage students to experiment with motion. Talks about motion design will be organised in Lil ’Amsterdam in the IJ-passage in Amsterdam Central Station.

A new motion experience every hour
DEMO not only shows the best motion work of today, but it also offers a motion festival experience which constantly changes and thus never repeats itself. The motion design is played on the screens in a choreography; the entire space of the station is transformed into one large moving work of art. DEMO brings you a programme that changes every hour that creates a whole new motion experience. On November 7th, Amsterdam CS will be transformed into a free and publicly accessible exhibition space. The curators of the exhibition are Liza Enebeis, creative director of Studio Dumbar and initiator of DEMO, interdisciplinary designer Koos Breen and graphic and motion designer Xavier Monney.

The exhibition includes work by amongst others: Anna Kulachek (RU) Balmer Hählen (CH), Mirko Borsche (DE), Kenny Brandenberger (CH), Gilles de Brock (NL), Jonathan Castro (PE), Ines Cox (BE), DBXL (NL), Hansje van Halem (NL), Hort (DE), Merijn Hos (NL), Roosje Klap (NL), Eike König (DE), Lamm & Kirch (DE), Lennarts & de Bruijn (NL), Sascha Lobe (DE), Xavier Monney (CH), Mucho (ES), Muir McNeil (UK), North (UK), Offshore Studio (CH), OK-RM (UK), Plus Murs (FR), Nejc Prah (US), Hassan Rahim (US), Random Studio (NL), The Rodina (NL), Bas Rogiers (BE), Spassky Fischer (FR), Spin (UK), Studio Moniker (NL), Studio Feixen (CH), Thomas Traum (UK), Anthony Velen (CH), Zach Lieberman (US), Royal Academy of Arts The Hague, Willem de Kooning Academy Rotterdam, Design Academy Eindhoven, Emily Carr University Vancouver

Studio Dumbar (part of Dept) is an international agency with a Dutch heritage, specialising in visual branding. Studio Dumbar has left an important mark on the design of the Netherlands by designing visual identities for NS, the police, the central government, the public broadcaster NPO, Mauritshuis, the Van Gogh Museum and Transavia, among others.

Exterion Media (part of Global) is a market leader in the (Digital) Out-of-Home industry and offers advertisers the opportunity to advertise on the street, in shopping centers and at NS stations. With a nationwide digital network, Exterion Media is increasingly able to meet the needs of advertisers, in order to reach the target group at exact times and locations.