Here’s the thing – making it in the art world is easier said than done. It’s a magical formula that combines talent, ambition, grit, and of course, the ability to promote your work. In other words, you have to be more than average to stand out.

What follows is a rundown of tidbits to help you succeed and the mistakes to avoid as you navigate through the murky waters of self-promotion.

Video Marketing is the “In-thing” at the Moment
Video is dominating the internet – in every sense of the word. And, as an artist, you should be on the lookout for new strategies to put your work on the map.

Did you know, for instance, that video accounts for a whopping 74% of online traffic? What’s more? Industry experts say that Facebook videos draw up to 1,200% shares more than text links and posts. On top of that, 52% of marketers believe that video marketing promotes brand awareness.

Indeed, this means that any serious artist should strive to create a robust online presence. There’s a catch, though – you need to create high-quality videos to attract viewership and close deals. It, therefore, makes perfect sense to work with a reputable and experienced video production company to enable you to showcase your work the right way.

Think of it as a tactic to make sure that you capture every little detail that’ll make you look different from your competitors.

Know your Audience
You have to figure out who is your target audience even before you start to market your work. Why is this essential? Well, because it allows you to know the kind of work to produce. You want to satisfy your customer’s needs, and you can only do so if you know who they are and their taste.

Build a network beyond your art scene as well. Mingle with different business and community groups. Sure, not everyone likes to collect art, but some people will buy your work because they know you and, by extension want to support you. Plus, networking is an excellent way to help you land exhibition opportunities in renowned galleries.

Get on Social Media
Ask most well-established artists, and they’ll tell that they’ve interacted with hundreds of people from around the globe they’ve never met. So, set up your social media accounts from Instagram to Twitter and anything in between if you haven’t already. Display your artwork and get it out there.

Tip – be sure to reach out to your fans and followers once in a while and ask them to tell you about themselves. That way, you can understand their likes and preferences better.

Use Words to Express your Art
Listen, you target customers want to know the inspiration behind your art. And, the more you tell them about a specific piece, the more you make it feel special. You only need to be careful about how you choose your words and the way you convey the message.

Share your Newsletter
Yes, newsletters work in the world of art marketing. In essence, a newsletter allows you to sell your work to every subscriber, fan, or follower.

You may consider sending out a paper newsletter a couple of times every year. Many experienced artists say this is an effective strategy to not only showcase your work but also keep in contact with your fans, collectors, and friends.

Show your Personality
Share your artistic world with your audience through social media and on your website. You must come up with a way of building your brand and market. So, let your fans know about your personality. Tell them one or two things about your life.

Also, don’t forget to give a sneak peek of what you’re creating in your art studio to provide them with something to look forward to. The idea of sharing your personality works perfectly, especially if you have a massive following on social media.

Draw People in with your Blog
A blog or website is a brilliant way to allow other artists and supporters to work with you. Besides, you can rank your site on SERPs to make you more discoverable by customers and fans. Again, ensure that you share helpful information on your blog. Avoid the same old regurgitated stuff. Of course, you’ll need to post your work.

In Conclusion
It takes a lot of time and effort to get people to recognize your work as an artist. You’ll, therefore, have to stay a step ahead to make any meaningful gains. One more thing – don’t forget to remain current, so be one the look on what’s trending in the art world.