LONDON.- This summer, Phillips London transformed its Berkeley Square gallery into an immersive landscape with HYSTERICAL, a selling exhibition in collaboration with renowned set designer and artist Gary Card. HYSTERICAL bridges Gary’s creative wonderland as a backdrop to a selection of works available for private sale by contemporary artists including Erik Parker, Cindy Sherman, Kenny Scharf, Ugo Rondinone, Joyce Pensato, Harold Ancart, Nicolas Party, Andre Butzer, and Paul McCarthy. The works are being exhibited in harmony with Gary’s designs, focusing on the farcical and neurotic within contemporary art. HYSTERICAL is open to the public from 18 July to 21 August 2019.

Miety Heiden, Phillips’ Head of Private Sales, said, “By joining forces with Gary Card we are going to flood our London gallery with colour, fun and audacity – creating an unforgettable experience that will take audiences on a vivid journey. We have a clear roster of artists in mind for this show, one that will co-exist and complement the environment Gary has created. The set design is not just the scenery or the background – it is part of the narrative material that will enchant audiences and transport them to an alternate universe. Works will be presented in a new light, environment and context – HYSTERICAL is an all-encompassing work of art.”

Gary Card, said: “I am thrilled to be partnering with Phillips on this. They are a powerhouse in the art world and to have my name attached to them is a great honour. Having free reign of their space in Berkeley Square is a dream come true, as it’s one of the best spaces to present art in London as no space comes close in scale and visibility. As a set designer it’s a privilege to be able to inhabit and transform a space of this scale. I want the viewer to be thrown into a darkly comic world, part psychedelic fever dream, part saccharine cartoon chaos. Like finding a tarantula in a bunch of bananas these works capture something inherently sinister while appearing equally absurd and disarming.”

Known for his unforgettable dreamlike scenes, Card has worked with major brands such as Nike, Hermès, Balenciaga, Comme des Garçons, to designing album covers for Paul McCartney and costumes for Lady Gaga. In parallel to building the environment, Card has created a new site-specific sculpture and a series of prints. Phillips has set up a shop where visitors can buy limited edition toys and collectables by Card.