Want to promote your small business with a small budget? Have you considered partnering with a less well-known influencer? Micro-influencers can help your small business gain visibility, engage a loyal audience, and promote their products. In this article, you will find out how to find influencers and connect with them.

Discover Micro-influencers among your fans!
If you look among your social media followers, you are likely to find influencers who are already interested in your company or brand. Promoting your business through micro-influence fans can be far more effective for this reason:

- There will be less effort to convince them to work with you.

- Your partnership will be more authentic.

If you approach influencers who have never heard of your business, it takes time and effort to win them - or even they won't give you that much attention. They might hesitate to partner with a business they don't know and might even reject the proposal altogether. When you approach influencers who are already fans of your business, you don't need to invest your time selling your business to them. They already know and trust you. Many of them even felt happy with the opportunity. Of course, depending on the influencer, this investment can be very beneficial.

To find influential micro fans from your existing followers, open the Instagram profile and open all the followers you have. Now, look at your list of followers and see the user profile that interests you - it's quite subjective. The goal is to find people who have between 1,000 and 100,000 followers on Instagram or other social networks.
Then you can send a message - as we have done with several offers, including directly on Facebook.

Search Hashtags to find influential users.
Some micro-influencers may never hear your business, but that doesn't mean they won't be interested in your product or service. Hashtag search can help you identify influential users who are already interested in products or services similar to what you offer. This influencer is more interested in partnering with your business. They are also more likely to reach the right audience, making their campaigns more effective. When you choose hashtag to look for, make sure it is specific, not generic. For example, if you market organic products or organic foods, #organics is a hashtag that is far more effective to look for than just #foods.

After selecting the relevant hashtags, search on Google. You will get results from Instagram and Twitter. You can search on one of these platforms, but Instagram is preferred because the results are simpler.

Use third-party services such as InflueNex
If you do not have enough time to find influencers one by one then using a third party service such as InflueNex is recommended. InflueNex is an influencer service that gives you a variety of influencers that are tailored to your real needs. They provide various categories: HowTo & Style, Gaming, Science & Technology, Entertainment and so on.

Are broad categories the only reason to choose?

Certainly not! InflueNex has several advantages over similar services:

- Influencer Search: You can use up to 10 advanced filters to find the influencers you really need.

- Influencer Profiles: You have the freedom to choose between no less than 2 million influencers.

Influencer Outreach: You can communicate with your potential influencer via email, ascertain whether he is able to meet your expectations.

- Influencer Management: You can collect influencers of your choice in different groups.

- Browser Addon: You can analyze influencers via YouTube directly
.
- Tracking Effect: You can measure the performance of the influencer you have chosen.

Utilizing services like InflueNex is a more practical way than finding your influencers one by one through social media. But of course all decisions depend on you.