LONDON.- Wembley Park
unveiled a new public commission by visual artist Maser on 13 September ahead of London Design Festival 2019. The Spanish Steps, which connect Wembley Stadium to The SSE Arena, Wembley, have be transformed by the artist into a bright public realm artwork, called Saturation Surge, using bold geometric shapes and patterns to draw attention to the distinctive perspective of the site, located in one of the worlds most recognisable spots.
Maser has been creating artwork since 1994, and has gained a large and dedicated following internationally. Known for his unique graphic style, his works include paintings, prints, sculptures, immersive installations and large scale murals.
Maser says: Its exciting to create an artwork that can directly engage with the public, especially in Wembley Park at a time when the area is becoming such a creative and cultural hub. With Saturation Surge my aim was to project this creative energy of the area, and make visitors more aware of their surroundings.
Saturation Surge by Maser is the third commission of the Spanish Steps by Wembley Park. In the summer of 2018, artist Remi Rough transformed the steps with Flight, to mark the launch of Wembley Parks first curated cultural programme, Summer of Play. Design studio and art practice Committee designed the second adapted steps, commissioned by Disegno. Entitled LOVE, LOVE, LOVE, this commission originally coincided with the illumination of Wembley Parks Christmas lights and the Christmas cultural programme Xmasbox.
Maser was selected by Wembley Park with curators Produce UK/Baker & Borowski. The duo have previously worked with Wembley Park on commissions including their own recent Massive Choon series of music-inspired installations, which were dotted along Olympic Way this summer.
On selecting Maser for the commission, Curators Produce UK / Baker & Borowski, say: Masers work is bold and brave. The fluidity of his ideas translates so brilliantly onto the three dimensional urban environment. There arent that many artists who could take the Spanish Steps and create something so full of pop-art BLAM, so culturally on point and so stunning. Wembley Park was made for him, its an ambitious development that has powered through to become a strong player on the London cultural scene, Maser is the perfect match.
In celebration of London Design Festival, which takes place across London from 14-22 September, Wembley Park will also host the Second Floor Studios & Arts Open Studios Weekend on 21-22 September.
James Saunders, Chief Operating Officer, Wembley Park, comments: The Spanish Steps commissions are becoming a much loved addition to Wembley Park. Whether someones on their way to a gig at the Arena, a football match or out shopping with friends at the LDO, or even looking out from their bedroom windows, this bold and distinctive public artwork will be sure to brighten their day.
This new commission builds on Wembley Parks cultural programme, which is fast establishing the neighbourhood as a new creative hub for North West London. The ambitious cultural strategy for the area includes affordable artist studios, run by Second Floor Studios & Arts, a public art programme and extensive cultural programming and events, most of which are available free of charge. Getty Images Gallery was opened in June of this year, and the Troubadour Wembley Park Theatre, a new flexible 1,000-2,000 seat capacity, recently opened inside the former Fountain Studios.
2019 will see the launch of Wembley Park Arts, with an independent curatorial team raising the scale and ambition of cultural programming for the neighbourhood. Wembley Park is currently looking for their first Cultural Director to lead this programme, which will include leadership across commissioning, co-production, cultural infrastructure as well as developing local, national and international partnerships. Wembley Park is a key strategic partner of Brent London Borough of Culture 2020 and will be one of the primary focusses of attention during UEFA Euro 2020.