Social media has been the primary source of marketing for numerous organizations, companies, and law firms for quite some time now. Nowadays, every corporate lawyer
out there has their own website. It's impossible to make do and efficiently seek clients without it. Lawyers have already been relying on attracting most of their clients from it for a very long time. In fact, a 2018 study proved just that by collecting the information that around 71% of lawyers believed that social media contributed to them getting more clients, either directly or indirectly.
Is It Necessary?
If you’re a lawyer and the aforementioned study wasn’t enough for you to try out the expansive digital world, then the recent worldwide pandemic and political upheaval might’ve done the trick for you. Due to the uncertain lockdowns and disasters, corporate lawyers have no choice but to temporarily shut down their offices and work virtually. Therefore, marketing and getting word for their services out through virtual means has become necessary as well. Some lawyers may be too reliant on traditional marketing techniques, but this is the future!
Through What Ways Can You Explore This?
The most viable and expansive social media platforms for corporate lawyers to advocate on are Twitter and Instagram (especially Twitter, since it’s mainly for the news and opinions). You just need to make sure your profiles are optimized, and the engagement is kept up through getting the app to display it as an ad for traction. Not to mention, relevant hashtags can do wonders, and they work just as well as SEO techniques. Another essential tip to remember is to make your or your firm’s contact details bold and visible. You can plug the social media profiles on your personal website as well because it leaves an engaging impression on the client.
Why Is It Successful?
There are a myriad of ways corporate lawyers can go about social media marketing. However, the reason it’s successful is because you’re essentially creating a brand, and that’s what you should focus on. Whether the social media platform is Facebook, Instagram, Twitter, or LinkedIn, what matters is how you curate your profile. It doesn't necessarily have to reflect your personal views but rather your law firm's goals and motives. Your mission should be to make the marketing profiles as accessible, client-friendly, helpful, and professional as possible—all of which is appealing to the clients.