Esto es Ahora. Subasta de Arte Contemporáneo will take place next Thursday, June 24, an event in which an NFT will be auctioned for the first time. NFTs, named after their acronym in English "NonFungible Token", are digital files encrypted and authenticated with blockchain technology; And like cryptocurrencies, they have a unique digital signature which allows, for the first time in history, for digital art to be collectible despite its virtuality. Just as art is considered a value investment, so are now NFTs.
The NFT that Morton Subastas will auction is a work entitled "VIVA" by contemporary artist Juan Carlos del Valle. Conceived to exist and pulse eternally in digital space, it is an essentially painterly work composed from matter and animated by the painter's own hand. Its dense impasto suggests a heart. The physical work from which "VIVA" originated was modified by the artist so it no longer exists today. "VIVA" is a nod to life and love; for Del Valle there is an equivalence between painting and loving.
This piece, dated May 2021, is a sample of life and love in times when fear and death have been so present. It scales the artist's message to the virtual world about how painting, life itself and poetry have a stubborn permanence that transcends time, space and technology in an infinite beat.
The digital work will start at auction at $35,000 Mexican pesos ($1,750 USD) and can be seen by scanning the QR code published in the catalog. It is hosted on the Artereum platform, encrypted with blockchain technology, a block structure that stores unique records, data that is impossible to falsify or copy.
The auction will take place on Thursday, June 24 at 5:00 p.m. CDT in Monte Athos 179, Lomas de Chapultepec in Mexico City, with access limited only to 10 people in the room. In case of not being able to attend or not being able to reserve a place, you can participate by leaving absentee offers or fixed offers on the phone, as well as through the Bidsquare platform and the Morton App. You can follow the event in its live broadcast on YouTube through the website www.mortonsubastas.com
Esto es Ahora. Subasta de Arte Contemporáneo aims to make the creations of contemporary artists and their current feelings available to collectors, so thats why the auction house decided to select an NFT artwork and include it in the catalog of 207 lots, in which there are also works by international artists such as Jeff Koons and Olivia Steele, as well as established Mexican artists, including Gustavo Artigas, Jan Hendrix and Pablo Vargas Lugo.