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The Dalí Museum and Grande Experiences announce Dalí Alive - A new multi-sensory, immersive traveling experience
Dalí Alive © 2022 by The Salvador Dalí Museum, Inc. St. Petersburg, FL and Grande Experiences, Port Melbourne, Australia. The materials from the Museum’s collection in the USA © Salvador Dalí Museum, Inc., St. Petersburg, FL. Worldwide rights © Salvador Dalí, Fundacio Gala-Salvador Dalí. The materials from third parties © by their respective owners.



ST. PETERSBURG, FLA.- The Dalí Museum in St. Petersburg, Florida, which holds an unparalleled collection of Salvador Dalí works, announced today its exclusive collaboration with Grande Experiences, a world leader in the creation and display of multi-sensory, immersive experiences, to develop Dalí Alive: a large-scale, captivating experience celebrating the creative genius of one of the most influential and inventive artists of the modern era, Salvador Dalí.

From the creators of Van Gogh Alive – the most visited multi-sensory experience in the world – Dalí Alive will further redefine the way U.S. audiences connect with art and culture, engaging and inspiring guests to explore the life, art and triumphant accomplishments of Salvador Dalí. A powerful symphony of light and sound will transport visitors directly inside the surreal visions and landscapes synonymous with the artist.

“The Dalí’s mission is to preserve and share Salvador Dalí’s celebrated artistic legacy,” said Dalí Museum Executive Director, Dr. Hank Hine. “Our partnership with Grande Experiences allows us to amplify his transformative story to a wider audience – those that can’t visit The Dalí in St. Petersburg will now have the opportunity to appreciate the legendary artist and his wide-ranging impact through this remarkable and theatrical digital display.”

Showcasing both Dalí’s challenges and triumphs, the breathtaking production dynamically animates the works of the incomparable artist, providing visitors with the sensation of stepping into the life of Dalí himself and feeling the redemptive power of his imagination.

Dalí Alive explores how the artist continually reinvented himself – his place, his person, his family and his very human transience – to overcome obstacles. His personal and artistic moments of reinvention are shared through chronological segments highlighting his childhood in Spain, his introduction to surrealist circles in Paris, his refuge in America during WWII, his return to Spain and his enduring cultural impact still recognized today.

“We could not be more excited to collaborate with the esteemed Dalí Museum to create Dalí Alive and bring this surreal experience to audiences across the U.S.,” said Bruce Peterson, Executive Chairman and Founder of Grande Experiences. “Visitors will enjoy the unique opportunity to dive deep into the imaginative world of Salvador Dalí and submerge themselves in his beautiful, iconic, and captivating art as we bring it to life. In my opinion, if Salvador Dalí were alive today, he would be creating in this exciting new age digital medium.”










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