Being a digital marketer, you might know that a blog is a great tool to help your audience find you through search engines. But, do you know how to turn your blog visitors into consumers?
You can’t just publish a post and expect your readers to subscribe to your e-newsletter. If you want to be known for more than just providing writing services or want to leverage your blog post, it requires you to cultivate your content and turn an idea into a high converting writing piece. And it demands you to develop a content marketing strategy that can help your readers navigate the sales funnel successfully and convert them into consumers.
A well-crafted blog post can be an effective conversion tool for your business. A study has shown that blogging can help you receive 67% more leads. A blogging survey found that 77% of bloggers believe blogging delivers results, while another survey says that 67% of consumers read blogs daily. Just look at these stats, and you may understand the significance of blogging when it comes to lead generation.
Types of Lead Magnets for Blogs
Lead magnets are something of significance that you offer to your prospects in exchange for their contact details. A lead magnet can be an eBook, whitepapers, videos, free webinars, etc., that delivers value to your audience. Here is a list of a few types of magnets to attract leads:
● eBooks: You can use eBooks as magnets when your prospect is evaluating some products and need more information to make a decision. You can use eBooks to educate them and help them get clarity about your product.
● Whitepapers: They are generally used in the B2B sector to provide information about making the purchasing decision.
● Videos and webinars: With interactive videos and webinars, you can develop a deeper connection with the leads and help them move further through the marketing funnel.
● Checklists and cheat sheets: These can be used at the beginning of the journey to help you receive your prospects’ details and nurture them further.
● Product demonstrations: You can demonstrate a product to leads who have done the searching part and are now ready to make the purchase.
Do read each lead's behavior to find out who is more likely to turn into a consumer. Someone who downloads a checklist is less likely to become a consumer than those who have signed up for a demo. Here are a few points to consider to help you derive the best results through an effective lead generation strategy.
How to Create an Effective Blog Lead Generation Strategy
● First, get a better understanding of your readers through social media, forums, surveys, and inviting feedback.
● Define your goals, and create a blogging strategy to achieve your purpose.
● Provide value to your audience through a wide range of content that they can resonate with.
● Extend your reach while promoting your content via social media.
● Track your results through conversions and click-through rates to comprehend what type of content works for your audience.
Let’s dive into a few strategies that can help you convert your blog readers into consumers.
5 Ways to Convert Readers into Leads
1. Call-to-action
It seems like a no-brainer, but it’s surprising how often it is forgotten in the process. Once readers are on your page, you need to push them to convert into your consumers right away. A CTA link must be visible somewhere on your blog to help readers take further action. Are you giving them that opportunity? Though you may place your CTAs anywhere easy to find, it’s recommended to include them at the end of a blog post. Instead of asking for a favor upfront, you may offer something valuable to your audience and then ask them to subscribe to your blog to take this connection further.
2. Email marketing
It is essential to stay in your audience's mind if you want them to convert into consumers. And email marketing is one such tool that you can use to derive the best results. So, whenever you are generating leads through- webinars, CTAs, newsletter sign-ups, etc., don’t forget to close the loop with email marketing.
3. Webinars
Webinars give you a great opportunity to pitch your products in person while having a face-to-face conversation with your audience. However, don’t use it to pitch a product right away. No one wants to take time out of their schedule for a sales pitch. Use it to provide some value and build a connection with your audience, and then give them an offer to sign up.
4. Content upgrades
Content upgrades allow your visitors to dive even more into your website. Let’s suppose someone is reading your blog, they find it valuable, and now they want to learn more. You may add a link in the middle of your blog and ask them to download the given resource. It’s a great strategy to turn a lead who is already interested in you into a consumer.
5. Exit pop-ups
Exit pop-ups are great to remind your visitors to take further action. Don’t let your readers leave your page without giving their last shot. Ask them to sign up or follow you on social media for more updates. It can be your last chance to convert a visitor into a lead. If used properly, exit pop-ups can reduce the abandonment rate and increase leads.
Conclusion
Blogging is an effective marketing strategy to win your audiences’ attention. However, that’s not enough if you don’t know how to turn your visitors into leads and then nurture those leads until they convert to consumers to build a sustainable business.
As you learn about your audiences’ needs and interests, it helps you deliver high-quality content and turn your readers into leads; your blog is now a source of nurtured leads ready to dive into your business.
In order to do well in business marketing, you need to understand your buyers’ persona, their pain points, and how to address their problems. And you also need
professional writing services to help generate content to attract more consumers.
FAQs
1. What is a blog lead?
A blog lead urges readers to share their contact details and take action. A blog lead generation offer can comprise an eBook, a free trial, a simple CTA, or others.
2. What is the process of lead generation?
The lead generation process is about developing a strategy to take blog readers through the sales funnel until they convert into customers. The entire process includes several stages, including educating the audience about your product, brand awareness, etc.
3. How do you increase B2B leads?
Here are some of the tips to help you increase B2B leads:
● Make warm calls
● Send cold emails
● Try to get in as many conversations as possible
● Have a live chat on your website
● Use marketing automation to generate leads
● Create a list of business contacts and more
4. How to optimize a blog for lead generation?
To optimize a blog for lead generation, you need to personalize it with fresh content. You may offer free trials, add sign-up forms to your most visited pages, make your CTAs stand out, use A/B testing, etc.
5. How do bloggers generate leads?
The most common strategy for bloggers to generate leads is via CTAs. Besides, bloggers can also offer a giveaway in exchange for readers’ email addresses. This way, bloggers can build up an email list and use it later for future campaigns and promotions.
