Museum service unveils fresh look and name to celebrate inspiring culture and art across the city
The First Art Newspaper on the Net    Established in 1996 Tuesday, July 23, 2024

Museum service unveils fresh look and name to celebrate inspiring culture and art across the city
The brand identity and website were created by Brighton-based creative agency Baxter & Bailey.

BRIGHTON.- A world-class museum service in Brighton & Hove has revealed a new look and name to herald a new era in the history of the organisation.

The Royal Pavilion & Museums Trust has announced it will now be known as Brighton & Hove Museums, with a modern new brand identity. The new look will vividly communicate the direction being taken across the service since the museums became an independent charitable trust.

Sitting at the heart of the new brand identity is a logo based on the ampersand (&) symbol. The inspiration behind the logo comes from the fact Brighton & Hove is the only city in the UK with an ampersand in its name.

The & symbol also represents the inclusive nature of the city and its residents as well as the museum service itself, whose mission is to provide an outstanding, diverse and inclusive service to all residents of the city and beyond. The bespoke & symbol has been carefully drawn with six component parts, representing six destinations – five physical and one digital – that make up Brighton & Hove Museums, which include Brighton Museum & Art Gallery, the Booth Museum of Natural History and Hove Museum & Art Gallery.

In addition, the Royal Pavilion will now be known as the Royal Pavilion & Garden, and Preston Manor will be known as Preston Manor & Gardens to recognise that vibrant outdoor spaces are an integral part of the overall visitor experience.

The brand identity and website were created by Brighton-based creative agency Baxter & Bailey. The agency interviewed Brighton & Hove Museums staff, visitors and stakeholders from a variety of community groups to discover what the museum service means to them individually and collectively. Their responses and ideas helped to influence both the visual aspect of the branding as well as written communications.

As our new strapline says, our destinations – and the exciting new brand identity that represents them – are always surprising and unmistakably Brighton & Hove.

CEO of Brighton & Hove Museums Hedley Swain said: “Although the Royal Pavilion is our most famous site, we have five brilliant venues all offering something different to the residents of Brighton & Hove and visitors from elsewhere. As a service we want to celebrate all our sites and the diverse but inclusive nature of Brighton & Hove. We think local design agency Baxter and Bailey have done an excellent job capturing our values in the new brand.”

Matt Baxter, Creative Director of Baxter & Bailey said: “To help deliver a project as significant and ambitious as this was a real honour for Baxter & Bailey. While we work with clients all over the world, it’s important for us to contribute positively to the cultural life of the city we’re proud to live and work in. These venues and their treasures are world-class, deserving of a world-class identity. We hope that the design system we’ve devised will become part of the fabric of Brighton & Hove, as well-recognised and well-loved as the Pavilion dome itself.”

Design Director of Baxter & Bailey, Rory Brady: “I was born in Brighton and have lived a significant chunk of my life here, and I know these venues intimately. So the opportunity to help shape their future was a bit of a dream project. It felt important for our team to design a solution that was open and inclusive, actively welcoming the broadest and widest possible audiences. We also wanted to ensure that all of the venues felt connected and part of a family. I think we've achieved just that.”

Today's News

August 14, 2022

After Basquiat raid, Orlando Museum faces crisis of credibility

Berggruen Gallery opens an exhibition of recent paintings by California artist Clare Kirkconnell

Pace Gallery opens a solo exhibition of new and recent work by Kiki Smith at its East Hampton gallery

Getty to return three major sculptures to Italy

Kehrer Verlag publishes 'Oliver Jordan Portraits Band / Volume II'

Casa da Cultura de Comporta presents "I Could Eat You"

White Cube presents an exhibition of recent paintings and drawings by German artist Georg Baselitz

Casterline │ Goodman Gallery presents an exhibition of works by Boaz Vaadia

Tim Ferguson Sauder's Americans Flags on view Cape Ann Museum

Gerald Peters Contemporary opens an exhibition of works by Patrick Dean Hubbell

Passages Insolites: A public art circuit in Quebec City

Museum service unveils fresh look and name to celebrate inspiring culture and art across the city

Bill Pitman, revered studio guitarist, is dead at 102

Ukrainian Children bring a play from a bomb shelter to Brooklyn

Martos After Dark resents 'Night Fever, One Halo' by Arthur Simms

Too darn hot: How summer stages are threatened by climate change

Overlooked no more: Alda Merini, a poet of mental illness

Summer-fall exhibitions at the University Art Museum presents works by Sara Magenheimer and Chryssa

Monumental watercolours go on display at unique Lake District museum

Anna Laudel Bodrum presents Ardan Özmenoğlu’s solo exhibition 'Bodrumania'

Review: In a rueful 'Night Music,' the clowns are finally here

Gallery EXIT extends LI Ning's 'Welcome Jon Looka' exhibition until 27 August

Around the World in 80 Days 150th Anniversary Coin

How to Become an Airbnb Superhost

Sacred Art: Everything about sacred art unfiltered

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez
Writer: Ofelia Zurbia Betancourt

Royalville Communications, Inc
Founder's Site. Hommage
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful