Superhost designation is the cherry on top of Airbnb hosting, reserved for the most worthy hosts, explained vacation rental software experts, Lodgable
. Achieving this distinguished pinnacle not only earns you a glistening badge, but also prioritizes your listings in an Airbnb search, bringing you more visitors and, ultimately, more profit. And, of course, it comes with endless bragging rights.
How are you going to get there? The following is a step-by-step method to earning Superhost rank and all of the associated perks.
Each Year, Host at Least Ten Guests
This seems to be a straightforward process, particularly if you're renting out many residences. If you're having difficulty meeting this criterion, you may help by updating your listings' profiles with high-quality photographs of your rentals that showcase them well and appeal to tourists. Consider giving a limited-time special discount, since nobody can resist a good deal, and the additional reservations will more than compensate for the price difference in the long run.
Achieve at least 80% 5-Star Reviews
What goes around comes around, and in our business, service translates into reviews. Earn a 5-star review by providing 5-star service.
While Airbnb will encourage visitors to submit a review, you should have no qualms about personally soliciting a 5-star rating from guests. After all, you work hard and deserve recognition.
Allow a few negative reviews here and there to not deter you too much. Bear in mind that to pass this test, just 80% of your reviews must be 5-star, giving you some leeway. If a less-than-perfect critique is honest, use it as a chance to grow as a host. Airbnb will offer you unique statistics on your ratings and will even track your progress, so don't fear if you get an odd less-than-5-star review.
Interact with Guests Quickly
Make a note of this rule: always answer immediately. Now commit it to memory. Have you gotten it? Good.
Airbnb whips out its calculator once a year and calculates the average time it takes you to react to new messages. To pass the exam, you must have a minimum response rate of 90%. This is perhaps the most challenging aspect of being an Airbnb host, but fortunately, automated technologies have you covered. If a visitor asks you a question for which you do not have a response, the best course of action is to respond immediately with a brief note stating that you will contact them once you do. Airbnb considers the response speed, not the content of the answer.
Maintain a minimum rating of 4.8
Even after acquiring the enviable title of Airbnb Superhost, the processes necessary to become one must be followed. To maintain this illustrious position, you must continue to be an exceptional host. If your rating falls below 4.8, you will lose your recognition and will have to start again.
Do Not Give Up
As a host, you have several responsibilities to your visitors, some of which begin far before check-in. The first obligation occurs when a visitor hires your rental; you have committed to hosting them. Unless necessary, avoid canceling. Avoid cancellations due to multiple reservations by implementing an efficient centralized calendar to verify that the availability shown on each booking site is correct and current. If you're going to be out of town for a wedding be sure to mark your calendar well in advance.
This regulation is subject to exceptions in the event of emergency or unavoidable situations. Airbnb has highlighted the proper approach to follow in such instances on its website, along with assurances to assist you during the cancellation process.
You're Nearly There
If you follow these four procedures, you should obtain your Airbnb Superhost badge within a few days; and after you've achieved your medal of honor, there is just one last step: conserving it.
Start Today, Putting the Pieces Together
If you're still on the fence about whether being an Airbnb Superhost is worthwhile, don't take our word for it!
As Superhost Richard Fertig, founder and CEO of Short Term Rental University, puts it, "Acquiring Superhost designation establishes immediate confidence and distinguishes you from the competition." I've discovered that doing so increases my conversion rate and enables me to charge somewhat higher prices. Additionally, it raises one's hosting, as we strive to maintain our Superhost designation by providing the greatest service possible. In conclusion, it is unquestionably worth pursuing and a badge of honor that every host should strive for."
While it may seem to be a lot of effort, if it were simple, everyone would do it! Superhost designation will benefit your company and elevate you to the top tier of property management
, so putting in the work now will pay off in the long run.
Simply follow these easy instructions and you'll soon be a Superhost.