Why is the Rolex GMT-Master Known as the Rolex Pepsi?

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Why is the Rolex GMT-Master Known as the Rolex Pepsi?



Rolex GMT Master Pepsi is one of the most well-known watches in the world. The timepiece has been around for a long time now and has captured the interest of watch collectors. Despite being a famous watch, there’s still some confusion prevailing around its name. Hence, to clarify the doubts surrounding the GMT Master and its name, the Pepsi, we have provided you a detailed insight into the history of this watch.

Rolex GMT Master Pepsi: Exploring this popular watch
Rolex GMT Master and Master II Pepsi are perhaps the most sought after luxury watches. This is mainly due to the history attached to the watch and undoubtedly due to its design and function. To understand the significance behind the name Pepsi, we must first look at the history of the watch.

History of Rolex Pepsi
In 1954 Pan Am airlines, a renowned airline company based in the United States approached Rolex, asking for them to produce a pilot watch for their crew. It was this collaboration that led to the inception of the Rolex GMT Master reference no. 6542.

The first ever GMT Master watch by Rolex features a red and blue bezel, signifying the colors of the Pan Am airlines brand theme. While the first set of watches produced between 1954 and 1956 faced some criticism for their lack of durability the later models were significantly improved.

Although the watch was intended to showcase the collaboration between Rolex and Pan Am airlines, the fans of Rolex had a different perspective. The most well-known soda brand Pepsi, also features the same tone of blue and red as the Pan Am airlines.

Therefore, the fans of the brands associated strongly with Pepsi, rather than Pan Am airlines, calling this GMT Master a Rolex Pepsi. This is basically how the name Pepsi was attached to the watch, and has stayed with it for over 50 years now. You must also note that Rolex themselves do not refer to the watch as a Pepsi. It isn’t an official name but a nickname that fans have delivered. However, the watch is more popularly referred to as a Rolex Pepsi, than a GMT Master or Master II with blue and red dial.

Price of Rolex Pepsi in Dubai: Is it a good watch to invest in?
The latest Rolex GMT Master II Pepsi watches are sold for prices ranging between AED 162,600 to AED 171,850. These are the retail prices of the watch as specified in the UAE.

Subsequently, you can pick up a Rolex GMT Master II Pepsi from a pre-owned watch dealer in Dubai for prices ranging between AED 80,000 to AED 200,000. The Rolex Pepsi price will differ based on the condition of the watch and other supporting factors.

Coming to the part, where we discuss the Rolex Pepsi as an investment. We certainly think that the GMT Master II Pepsi is a great timepiece to invest in. Based on its growing demand and exceptional popularity, the prices of a Rolex Pepsi in the pre-owned market has skyrocketed.

Where should you buy a Rolex Pepsi watch from?
The Dubai pre-owned market is where you should buy your Rolex Pepsi watch from. The reason being, great prices and well-maintained watches. Every year, hundreds if not thousands of investors come to the UAE to buy and sell luxury watches.

This is one of the reasons that has led to the popularity of this market globally, inviting more investors to come and buy a Rolex watch. So, if you are thinking about getting yourself a pre-owned Rolex Pepsi watch, come to Dubai.

Features and other details of Rolex GMT Master II Pepsi
There are several reasons that make the Rolex GMT Master II Pepsi a well-known watch. The demand for these watches have constantly been going up in the pre-owned market. One of the main reasons why the Rolex Pepsi has gained substantial recognition is due to its function and design.

Hence, if you are planning to invest in a Rolex Pepsi watch here are the details you must know:

Bezel
Case
Dial
Bracelet
Movement

Bezel

It features a bidirectional 24-hour marker bezel with the distinctive red and blue bezel. The bezel is made of a highly durable measure that is referred to as Cerachrom. The red-blue bezel watch has always been a treat to the eyes of photographers as the pictures come out extremely good.

Case
The Rolex GMT Master II Pepsi bezel comes with a 18K white gold 40 mm case. Its architecture includes a screw-down caseback and a monobloc middle case. The case is also protected to a water resistance measure of up to 300 ft.

Dial
You can find the discontinued variants of the Rolex Pepsi in a simple black dial. However, the current models available in retail, include two options. These include a very special Meteorite dial and the standard midnight blue dial. Both these dial options are priced differently.

Bracelet
The Rolex Pepsi comes with the same 18K white gold bracelet in a flat three-piece link design. This particular type of bracelet is referred to as an Oysterbracelet.

Movement
Coming to the internal functionality of the watch, the movement that powers the Rolex Pepsi is a 3285 caliber unit. It provides a great power reserve of up to 70 hours.

How are pre-owned prices set?
The pre-owned prices of a luxury watch, including the Rolex Pepsi, is determined based on the demand and exclusivity of the watch. Although these are not fixed parameters for setting a price, they are the most essential points to consider. The more difficult it is to find a particular one, the more expensive it is.

One of the reasons that makes Dubai a great place for luxury watch sellers is the availability of a large variety of watches. This leads to competitive pricing, which is exactly what watch enthusiasts and other collectors are looking for.

Rolex Pepsi: A GMT Master variant you must own
From all the information we have gathered and shared with you here, you now understand the origin of the name Rolex Pepsi. Moreover, you also know that the watch holds great potential, hence is a really popular watch in the pre-owned luxury watch market.










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