Bolivian artist Alejandro Apodaca is no stranger to the music scene, having led the band Doble-A for 12 years and collaborated with various Latin American artists throughout his career. However, with his new project Samsaro, Apodaca is taking the Latin urban music world by storm.

Samsaro is a completely revamped project with influences of pop, trap, and soul that have given a 360-degree turn to the sound that Apodaca was previously known for. The project's debut single "Amnesia," released in 2022, is a catchy and upbeat track that showcases Apodaca's versatility as a composer and vocalist.

The accompanying music video for "Amnesia," directed by Apodaca himself and recorded in Miami with the collaboration of different Latin American artists, further solidifies Samsaro's unique and innovative style. With plans to release an EP and perform live in the near future, Samsaro is definitely a project to watch out for.

Apodaca's vision of bringing a novel and artistic sound to the Latin urban world with his fusion of rhythms is resonating with audiences, and it's only a matter of time before Samsaro becomes the next big thing in Latin urban music.

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