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Photokina 2006 to be Held in Cologne

COLOGNE, GERMANY.- With its new products, innovative ideas and pioneering technologies, photokina is the global business and communication platform for the imaging sector. At photokina, the focus is on image communication. The event is an impressive presentation of the shared future of photography, IT and telecommunications. Imaging is more - and that also applies to photokina 2006. The fair's structure, which is based on an imaging workflow, permits an integrated presentation of the topics of image capturing, image storage and processing, image transmission and service, image output, equipment and supplies.

photokina makes connections clear for consumers and professionals alike. Its strength and expertise lie its presentation of entire value chains. The unique breadth of photokina's offerings throughout its more than 50 years in the business have given it an unmistakable character and a dynamism of its very own.

Imaging is more - photokina is more: Starting on September 26, 2006, photokina will once again be setting the standard as the global information and communication platform of the imaging sector, with the latest techniques, products, applications and services. It is the wide range of products on show, which cover the entire scope of the complex imaging market that makes photokina unique. At the same time, the leading trade fair is presenting itself in a new light: The modified concept of the "new photokina" and the premiere in the new Cologne exhibition center ensure that even regular visitors to the show are eagerly awaiting this year's event.

It's already clear that photokina will live up to its reputation as the global sector highlight once again this year. The trade fair distinguishes itself in the booming global imaging market by its unique competence in imaging - expertise built up over decades. It is highly regarded by consumers and professionals alike. The fair's popularity among renowned exhibitors is correspondingly high. Around 1,600 suppliers from 50 countries will be presenting at this year's "World of Imaging," with more than 60 percent of them coming from outside Germany. Around 160,000 visitors from 140 countries - mostly professional users and dealers - are expected in Cologne.

Prominent new exhibitors enrich the product range
All the leading companies of the global imaging sector will be represented, as will large suppliers from the CE, IT and telecommunications areas. Many of them - such as Epson, HP, Casio, Samsung and Panasonic - are participating with considerably larger trade show presentations in 2006 than two years ago. Nokia, which presented their product range at photokina for the first time in 2004, is also represented with a considerably larger stand. Companies premiering at this year's trade fair include top-class new exhibitors, including CeWe Color (Europe's largest photofinisher) and the global player Apple. "We're happy and proud to be welcoming Apple to Cologne. It's a company whose innovative, lifestyle-oriented products have attracted a great deal of attention in recent years," says Koelnmesse Executive Vice President Oliver P. Kuhrt.

photokina: focused on the image's development
Trade visitors from all over the world treasure photokina for its holistic approach, which embraces every single aspect of the image, its creation, processing and presentation. That's why the "new photokina" is consistently oriented to the way of the image, turning it into the narrative that guides the visitor through the various areas and halls.

It has long been the case that the target groups "Consumers" and "Professionals" overlap: Products for semiprofessionals are interesting and affordable for ever-increasing numbers of end consumers - and the manufacturers are increasingly turning to professionals and private users with an expanded product range. By transferring the imaging workflow in its entirety to the Cologne trade fair halls, photokina is documenting these changing market conditions with a new structure. As a result, there will be areas dedicated to image Input, Image storage, Image Processing, Image Output and Image Presentation. Additional there will be areas Image accessories, equipments and consumables, which are important for the workflow. "This dispenses with the outdated separation of the consumer imaging and professional imaging areas," says Kuhrt. Exhibitors and visitors will profit equally from the new concept. Thanks to the clearly structured topics and areas, orientation will be clear and the companies can position themselves to generate maximum attention in their respective segment.

Added value in the supporting program
With all of the technical novelties, products and services, photokina is much more than a simple presentation of the international imaging sector. It's also a unique contact platform for professional exchanges between exhibitors and visitors from around the world. True to the motto "Imaging is more," the organizers have also conceived a top-quality supporting program for this year - a program that offers genuine added value to both the international trade dealers and imaging professionals as well as private visitors with a passion for photography. photokina 2006 awaits - with some new features.

New: Center of excellence for creative photographers and imaging professionals
Hall 1 will become a meeting place for imaging professionals from around the world. The Visual Gallery and the areas "Meet the Professionals" and "Academy meets photokina" will be accommodated here. For the third time, the Visual Gallery will be the cultural highlight of photokina. The best-known names at the Visual Gallery in 2006 will include the collector Prof. L. Fritz Gruber, who passed away last year and whose life work will be honored in a retrospective exhibition, the Magnum photographer Martin Parr and the rock star Bryan Adams, whose photos of the actor Mickey Rourke will be on show. Once again in 2006, "Meet the Professionals" will serve as a contact forum for representatives of the creative worlds of photography, advertising, press content services and electronic media. User associations and organizations, and trade publishers, will be holding information events and workshops on current topics of interest here. At "Academy meets photokina," colleges and academies from Germany and abroad will be presenting their latest photographic and imaging projects, exhibitions and degree projects. It is being held in close cooperation with the German Society for Photography (DGPh), which will contribute a number of trade-specific presentations. By combining events that are conceived for and staged by imaging professionals, photokina 2006 will offer established photographers and up-and-coming talents the unique opportunity to share creative ideas, make new contacts and strike up new business partnerships.

International Specialist Trade Center
Service, information and convenience will be the main attractions of the International Specialist Trade Center in Passage 2/4. The center will be open exclusively to international trade dealers, the most important target group of the World of Imaging. The International Specialist Trade Center is supported by the Federal Association of the Technical Retail Trade (BVT), which represents the interests of all specialist trade groups that sell digital imaging products. The focal point will be the BVT Business Lounge. Every morning, dealers can thoroughly prepare here for an effective and efficient visit at the fair. The services offered include detailed trade fair information, specific product details, individual problem solving and access to special databases. There will also be a spacious meeting area, where participants can hold in-depth talks. Meanwhile, visitors can relax and take some time out from the hectic fair in a quiet lounge. The International Specialist Trade Center will be open daily from 9:00 a.m. to 7:00 p.m., in ot

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