FREDERICTON, NB.- In response to the incredible enthusiasm and support generated by the Made in NB campaign, the Beaverbrook Art Gallery is proud to announce the launch of the Made in NB Exhibition — a major showcase celebrating the depth, diversity, and innovation of artistic talent in New Brunswick.

The exhibition builds on the success of the original campaign, which highlighted the power and resilience of local creativity in uncertain times.

Made in NB brings together a compelling selection of historic and contemporary works, shining a spotlight on artists whose practices reflect New Brunswick’s vibrant cultural identity. The exhibition features work by Molly Lamb Bobak, I-Chun Jenkins, Cathy Ross, Léopold Foulem, Brigitte Clavette, Gary Weekes, Thaddeus Holownia, Roméo Savoie, Roger Simon, Alex Colville, among others. Many of these works are being shown to the public for the first time.

Curated by the Marion McCain Institute for Atlantic Canadian Art, the exhibition responds directly to the cultural moment we are living in, one marked by shifting global relationships and economic uncertainties, including recent conversations around international tariffs which impact all of us. The exhibition is both a celebration of what is made here and a powerful reminder of the value of homegrown creative expression.

“This exhibition highlights the outstanding work of New Brunswick artists—a vision held by our mother, Marion (Billie) McCain, a very proud New Brunswicker, who would have been pleased to stand in support and solidarity with New Brunswick artists during this time of uncertainty.” states Ann McCain Evans, Board Member of the Beaverbrook Art Gallery. “My siblings and I are delighted that the Marion McCain Institute for Atlantic Canadian Art will play a part in supporting and honouring their talent.”

A new Made in NB artwork will continue to be on view in the Harrison McCain Pavilion each week, offering visitors a powerful encounter with the original works that were chosen and shaped the successful campaign. Visitors can experience the full expansive exhibition inside the gallery.

“New Brunswick has always punched above its weight when it comes to producing remarkable art,” says Bernard Doucet, Executive Director of the Beaverbrook Art Gallery. “This exhibition is a tribute to that legacy, and to the artists who continue to push the boundaries right here in our province.”

The Beaverbrook invites the public to experience the rich cultural fabric of New Brunswick and to celebrate the artists shaping its future.