LAUSANNE.- Photo Elysée offers a critical reinterpretation of the photographic archives of the Lehnert & Landrock studio, which have been part of the museum's collection since 1985. Active in North Africa in the early 20th century, Rudolf Franz Lehnert (1878–1948) and Ernst Heinrich Landrock (1878–1966) constructed and disseminated an iconography of the Orient intended for a European audience, deeply marked by the colonial context of their time.

The original archives are exhibited alongside contemporary works by Nouf Aljowaysir and Gloria Oyarzabal, which explore the history and legacy of colonial representations.

In 1985, the museum added the archives of the Lehnert & Landrock photography studio to its collection. Founded by Rudolf Franz Lehnert (1878-1948) and Ernst Heinrich Landrock (1878-1966), the studio was active in Tunis from 1904 to 1914, then in Cairo from 1924 onwards. It specialized in producing iconography of the Orient, which was widely distributed in Europe through photographs and postcards. The duo parted ways in 1930, and Landrock, then his heirs, continued to commercially exploit the images throughout the 20th century.

Today, Photo Elysée is questioning its role as a mediator of images by taking a critical and introspective look at the objects it preserves. To this end, it is presenting the original objects from the Lehnert & Landrock collection to the public for the first time. In collaboration with a research committee, the museum proposes to study the aesthetic and political dimensions of this corpus in the context of colonial enterprises.

To open up the discussion to other perspectives, Photo Elysée has invited artist Gloria Oyarzabal to explore these archives. Her contemporary perspective questions the way museums today approach collections related to colonial history. Her work enters into dialogue with that of Saudi artist Nouf Aljowaysir, who is interested in how artificial intelligence prolongs and reinforces stereotypes associated with the representation of the Orient.

Gloria Oyarzabal Lodge (1971) is a Spanish artist. She graduated from the Faculty of Fine Arts at the Complutense University of Madrid and holds a master's degree in the creation and development of photographic projects from Blankpaper in Madrid. In 2009, she moved to Bamako for three years, where she conducted research on the construction of the idea of Africa, the dynamics of colonization/decolonization, and African feminisms. In 2017, she participated in the Ranchito Matadero residency in Nigeria and South Africa, deepening her reflection on the place of Nigerian women in contemporary society.

In 2023, she was nominated for the Prix Elysée with her series USUS FRUCTUS ABUSUS_La Blanche et la Noire, which revisits Félix Vallotton's 1913 painting by questioning the history of the representation of women's bodies in European painting.

Gloria Oyarzabal's work has been exhibited internationally, notably at Fotofestiwal in Łódź, the Lagos Photo Festival, the FORMAT Festival in Derby, Guetxofoto, the Athens Photo Festival, PhotoEspaña in Madrid, PHOTO IS:RAEL in Tel Aviv, Bitume Photofest in Lecce, Encontros da Imagem in Braga, and Odessa Photo Days.
Nouf Aljowaysir (1993) is a Saudi artist specializing in new media and based in New York. She studied computer architecture, human-machine interaction, and creative coding at Carnegie Mellon University in Pittsburgh and New York University.

In her work, she examines the evolution of our behaviors and interactions with algorithms. By asking intimate questions to artificial intelligence tools and diverting their conventional use, she reveals the logic behind their functioning and the capitalist motivations that shape their results. The artist uses her research to question her own history and reflect on how these systems influence our ways of thinking and seeing.

Nouf Aljowaysir has been an artist-in-residence at ThoughtWorks Arts and Somerset House in London. Her work has been exhibited internationally, including at the Jeu de Paume in Paris, the Centre Pompidou in Paris, the Museo Tamayo in Mexico City, M+ in Hong Kong, CPH:DOX in Copenhagen, and the Tribeca Film Festival in New York. Her film Ana Min Wein? (Where Am I From?) won the 2023 Lumen Prize in the moving image category and was broadcast by The New York Times – Op-Docs in June 2024.