NEW YORK.- The Times Square Alliance will present “Times Square Through the Lens” a free exhibit of more than 40 photos culled from the archives of The New York Times, Wednesday, April 4 through April 30 at the Times Square Information Center, 1560 Broadway, between 46th and 47th Streets.

“Times Square Through the Lens” documents the rich and diverse history of one of the world’s most famous town centers. From the dirt streets of Longacre Square, as the neighborhood was once known, through the present, Times Square has always served as the communal center of the city, where people gathered to share both good news and bad. It has also served as an international center for culture, ablaze in neon and filled with the excitement of opening nights. “Times Square Through the Lens” documents the district’s unique history through the extensive photo archives of The New York Times – teenagers screaming at the arrival of John, Paul, George and Ringo; the USO serving doughnuts and coffee to WWII soldiers; crowds and cameras at the opening of the film, “The Sound of Music.”

“Times Square Through the Lens” is free to the public in the Information Center every day from 8 a.m. to 8 p.m. The exhibit’s images can also be viewed on the Times Square Alliance website at www.timessquarenyc.org.

The Times Square Alliance, founded in 1992, works to improve and promote Times Square. In addition to providing safety and sanitation services, the Alliance coordinates many major events in Times Square including New Year’s Eve, manages an Information Center and advocates on behalf of its constituents with respect to a host of public policy, planning and quality-of-life issues.