LONDON.- In celebration of its 20th anniversary, HUGO will be presenting an exhibition of 20 artists from across the globe, whose diverse range of backgrounds, influences and practice reflect the HUGO brand and its innovative, creative and unconventional outlook.

This unique exhibition brings together a group of multidisciplinary artists and designers from Austria, Belgium, Germany, Italy, Japan, Korea, Poland, Portugal, The Netherlands, Turkey, UK and USA for a one-off show that includes video installations, interactive light projections, sound design, robotic murals and inflatable sculpture, which have been created exclusively for this exhibition and will be on public display for the very first time.

The exhibition will provide a multisensory experience and visitors are invited to enter and interact with the works on display. Electropastete’s light projection maps movement on the wall and allows visitors to use their bodies to create a virtual painting, leaving a trace of themselves behind; Güvenç Özel’s pulsating kinetic sculpture explores the relationship between architecture and human movement through an interface that detects brain frequencies; Jun Fujiwara’s sound bottle captures sounds and rearranges them into a soundtrack; Jeongmoon Choi’s floor to ceiling UV installation maps out 3-D space using a fluorescent grid and visitors will be able to climb into Marco Barotti & Plastique Fantastique’s large-scale inflatable sculpture. Other works include Sonice Development’s robot, which will live paint a mural on the Gallery wall through the duration of the exhibition.

HUGO: RED NEVER FOLLOWS features work by Victor Ash, Marco Barotti & Plastique Fantastique, Felix Bonowski, Jeongmoon Choi, Pierre Debusschere, Sonice Development, Elektropastete, Jun Fujiwara, Bart Hess, Takahito Irie, Mark Jenkins, Armin Keplinger, Daito Manabe, Güvenç Özel, Pussykrew, Iepe Rubingh, Elisa Strozyk, Steffen Seeger, URBANSCREEN and US (Chris and Luke).