LA JOLLA, CA.- The Athenaeum Music & Arts Library announced Murals of La Jolla, a project of the Athenaeum has installed Sexy Cash by Mark Bradford at 7540 Fay Avenue. This new mural image was installed Monday, March 9 and will be included on the next Murals of La Jolla monthly tour, Wednesday, March 25 at 5:30 p.m.

Mark Bradford's mural, Sexy Cash, plays with form and content on a grand scale to create a boldly arresting abstraction. At the time of the housing market crash, signs with the words Sexy Cash were placed on telephone poles as part of an informal advertising campaign offering to buy up real estate. Bradford re-appropriated these signs into an artistic statement by adjusting the size and breaking down the formal qualities of the poster to create an almost imperceptible ambiguity. The fragmentary nature of this billboard-size work suggests a lighthearted but also poignant critique on the spectacle of advertising.

Bradford, known for his abstract painting, often uses an additive and subtractive process of collage and décollage simultaneous with the use of paint to create large-scale abstract works. His work embodies a tactile and layered aesthetic that creates an almost transformative quality. He also incorporates video, print, and sculpture into the context of his wider art practice.

Bradford was born and raised in South Los Angeles. At the age of 30, he began attending California Institute of the Arts where he received his Bachelor of Fine Art in 1995 and his Master of Fine Art in 1997. He currently lives and works in Los Angeles, California.

Sexy Cash (47' 3" wide x 13' 9" high) will replace Gajin Fujita’s Tail Whip which has been displayed since 2013, and joins thirteen other murals currently installed throughout La Jolla.

To date, works by Kelsey Brookes, John Baldessari, Gajin Fujita, Anya Gallaccio, Robert Ginder, Ann Hamilton, Jean Lowe, Robert Irwin/Philipp Scholz Rittermann, Nina Katchadourian, Kim MacConnel, Ryan McGinness, Roy McMakin, Richard Allen Morris, Catherine Opie, Julian Opie, Fred Tomaselli and William Wegman have been installed throughout La Jolla. Three of these have been replaced or temporarily removed. Overall, 18 murals have been commissioned since 2010.

Murals of La Jolla offers tours the last Wednesday of the month starting at the Athenaeum Music & Arts Library. RSVPs are suggested.