GLENS FALLS, NY.- The Hyde Collection recently unveiled a newly redesigned website. Offering mobile device compatibility and a user-friendly design, the website boasts a cleaner, more intuitive layout. Designed by Black Dog DESIGNS of Glens Falls, the website includes information about the Museum and its history, collections, exhibitions, event calendars, membership and event registration, and more.
"Working with Black Dog, who did an outstanding job, we aimed to capture the excitement surrounding the Museum's news, programs, and events," said Bill Belcher, Development Strategist for the Museum, who worked as the website project manager.
The website was unveiled just days before the Museum opens its newly constructed Feibes & Schmitt Gallery, a 1,500-square-foot space dedicated to the exhibition of Modern and Contemporary art. The gallery and the 160-work Modern art collection donated by Werner Feibes and the late James Schmitt significantly increases the Museum's opportunities for educational programming and exhibitions.
"We wanted it to honor the past, but it needed to reflect the Museum's vision for the future as well," Belcher said. "The new site is interactive, inviting, and responsive; it allows you to engage with the Museum on your own terms."
The Hyde Collection's website attracts approximately 50,000 unique visitors a year, with about 40 percent of visitors logging on via mobile device. A more inviting design and increased mobile device compatibility will lengthen time spent on the site, and further engage visitors.
"We are thrilled that the Museum's online presence now accurately reflects what we are: a state-of-the-art Museum with a world-class collection," said Museum Director Erin Coe, "Our website now looks the part and we are grateful to Bill Belcher and Black Dog for creating a design that represents us so well."
In coming weeks, www.hydecollection.org will also include a searchable database featuring the European and American sculptures and works on paper from The Hyde's nearly 4,000-work collection. "The online database will be a fantastic resource for scholars, educators, and art lovers," said Jonathan Canning, the Museum's Director of Curatorial Affairs. "Having access to the collection in such a user-friendly way will greatly enhance the visitor experience."