infinite multiple is a new model for making and buying contemporary art; an online platform selling unlimited editions at accessible prices. Developed and managed by a London-based collective of artists and curators, the vision of infinite multiple is to widen the scope for owning and collecting art. The first set of 30 exclusive unlimited editions by 20 emerging and established artists is launched online at www.infinitemultiple.com
on 1st September, accompanied by an exhibition at Carroll / Fletcher in London.
The works for sale span the breadth of contemporary art in the post-internet age, from the overtly political to the wittily observational and the gently anarchic. Forms range from sculptures, objects and digital prints to a bookwork, woodcut and wearable artworks including Santiago Sierras NO armband from his NO global tour and Lizzie Hughes scarf printed with satellite images of Californian donutting tracks. Other works include Thompson & Craigheads circumnavigational white plate presenting a drawn arrow with the words HERE, 24,859 miles, Marcia Farquhars grey painted souvenirs and David Cotterells lenticular print, playing with notions of distance with imagery from his time as a war artist in Afghanistan.
Jon Fawcett, the founder and director of infinite multiple said, infinite multiple is a genuinely exciting project, revealing new things about a field we thought we knew so well. The most important part of the project is offering anybody with an interest in contemporary art the opportunity to own their own original artworks, and so develop a deeper personal relationship with both the work and the artists.
Prices range from £20 to a maximum of £300, with 60% from each sale going direct to the maker. Collectors can choose to receive updates about artists exhibitions, publications and other news, as well as invitations to special events.
The future will see infinite multiple significantly expand its roster of artists with a second series of works by new artists announced in November. Gift cards will also be available and subscriptions will enable collectors to save to purchase artworks.