DALLAS, TX.- A reel and film stills of previously unseen outtakes from Texas Chainsaw Massacre, one of the most famous horror films of all time, chased away pre-auction estimates of $2,500 to sell for a combined $28,880 in Heritage Auctions' July 27-28 Movie Posters auction.

The Texas Chainsaw Massacre (1973) Original 400' Reel of Original 16mm Work Print Outtakes sold for $22,800. The offered outtakes have never been seen by the public and never have been included in any documentary about the film, which director Tobe Hooper created on a budget of just $60,000. The final cut was violent and shocking enough to terrorize generations of audiences.

"The Texas Chainsaw Massacre changed the genre of horror films," Heritage Auctions Vintage Posters Director Grey Smith said. "It was marketed originally as being based on true events, which only added to the effect it had on audiences. This reel of outtakes contains images and scenes that never have been seen before, making it as unique as any auction lot can be."

The reel from the film, considered one of the goriest ever made, includes print outtakes from a number of scenes, including shots of "Pam" and "Kirk" approaching the house, "The Hitchhiker" and "Leatherface" chasing "Sally" through the woods, Leatherface chasing the truck driver and numerous shots of Sally in captivity. About 400 feet of film runs for roughly 11 minutes was accompanied by an MP4 flash drive transfer.

A second lot, included Texas Chainsaw Massacre (7) Color 35mm Film Negative Strips and (7) Black and White 35mm Film Negative Strips, (16) Color Transparency Slides, (1) a Contact Sheet made from Color Negs and an Original Japanese Program, which sold for $4,080. The extraordinary collection of original production stills has never before been published and comes from the collection of Edwin Neal, the actor who played "The Hitchhiker" in the film. The photos were shot by assistant director and film editor Sallye Richardson and include behind-the-scenes images of the making of the film. Photos include shots of Hooper, director of photography Daniel Pearl, soundman Ted Nicolaou, makeup artist Dorothy Pearl and art director Robert Burns, among others.