Website design is one of the most important things you can focus on for your business, whether youre a tiny local bakery or a large online casino.
Designing a website isnt just making your website look great. Its designing a website that appeals to your target audience.
Who is your target audience? For an online casino, is it the grandmas that sit at the slots all day at the local casino? Or is it the bored 20-something on his mid afternoon coffee break at work looking for something to do for 10 mins to kill time instead of scrolling through Facebook or Instagram?
The best websites are the ones that know their target audience well (and have a target audience to begin with!) and design their websites with these people in mind. This means things like the type of font used, colours, layouts, and more. Its not just slap up something that looks pretty good and there you go. Its to design something that your target audience cant resist interacting with.
A few design elements that the worlds best online casinos have in common
There are some key features that all the best online casino websites have:
● Mobile-responsive site, so people can play across devices
● Easy sign up
● Description of services on main page
● Description of payment types on homepage
Today we look at some other design elements of the worlds best online casinos.
Great looking sites and slots make visitors customers
for a long time, not just a few hours.
As with any company, the right logo is a good way to really speak your brand message, make you stand out from your competitors and show a familiar face to the world.
Casino websites are a little more aggressive with their logo placement across their website, and this is for a reason. The online casino space is very competitive and customers can be fickle, so you want them to remember who theyre playing with.
is one of the worlds biggest online gambling sites. Their logo is a traditional-type gambling logo. Their audience is people who have bet in traditional on-premise gambling establishments.
Lets contrast this with Fortune Jack
, a sleek logo that contains the mysterious Jack, a gentlemanly Bond-type figure. This is for a younger audience that may be more allured by prestige and symbols of wealth.
The landing pages of the worlds most popular gambling sites vary greatly. Some are very busy, some just show a few simple elements. Whatever is on that homepage is again squarely there for the purpose of intriguing the intended audience.
For Nitrogen Sports, its a very busy page with a full side panel of options down the left hand side of the screen, a Tour button, Bitcoins won counter, In Play Live button, and more. This type of homepage appeals to people who want to know everything they can expect from an online gambling house straight away. As a sports-centric site, these type of gamblers love figures and information to help them play.
PlayAmo is another popular site that has a busy landing page
- but its effective. The colours pop against a black and grey background, plus their main graphics are expertly designed - cartoon but not childish, creative with attention to detail. Consider seeking out an expert graphic designer to make your site stand out.
Playamo home page, What do you think?
Rizk Casino on the other hand, has a fairly minimal landing page but with big bold colours and an in your face sign up bonus, complete with a very cool looking superhero and jackpot wheel. Scroll down a bit and youll see a few of their most popular games. This appeals to people who love a good deal.
Another fairly basic design is 666 Casino - the central theme being hell and the devil, so plenty of red and black. Their £666 bonus is amusing and very in step with their messaging. It just goes to show that theming counts - although this one probably wont be as popular with devout Christians. Shadowbet is another big themed casino, for those that like a bit of mystery and intrigue.
Youll find that among most popular casino sites, a black background is popular. This is so you can make other elements pop with colour. Its not soft and gentle, like a recipe website, or style blog, its designed, well, like real-life popular casinos.
A lot of even the really big casino websites have a very basic landing page with not that much thought put into design. This leaves the market open for some excellent graphic design to come along and ensnare the market.
Registration pages across the worlds biggest gambling sites vary. For some, there is an immediate popup window (not generally a great idea), others have registration built into the homepage itself, but for most there is simply a sign up button.
For the best customer experience, it is recommended to simply have a larger sign up button thats easy for the customer to find but doesnt interfere with their exploration of the site before signing up. While a floating sign up button may seem ideal, if it covers important content while a user is scrolling it can be annoying.
If you take a look at Gate777, their homepage is a clean but well thought out design. In the center, we have in big bold lettering Welcome bonus 100% up to £100 + 25 Extra spins and a big Join Now button in yellow. This is the entire focus of the page. Having a worthy deal as your centerpiece can help hook customers to register straight away. Youll see a similar hook over at Winner Casino. 200% Up to £300 Welcome Bonus then, JOIN NOW button. The £300 is in huge, bright orange lettering and really leaps off the page. How could you say no?
Usually a sign up will involve a username and password first, with other details added later.
Sites all do this differently, however, most will have a set of clickable word-types (sport, casino, poker, etc.) or logos with the same.
Sites that focus on slots will have their main game graphic clickable to take you to that game.
A great example of design for clickable game logos
is Casino Heroes. The styling and design of Casino Heroes borrows heavily from addictive apps like Farmville and Candy Crush, and is aimed at drawing in similar players. Bright and fun little logos with a lot of considered and targeted graphic design go a long way.
It all depends on what your customers are most interested in. This will guide how to display the different games on offer.
To design the best online casino website means really understanding your customers. Design and UX is one of the fastest growing digital fields. The better you know your customers, the better you can tailor your casino website directly to them.