Design Ideas from The World's Best Online Casinos

The First Art Newspaper on the Net    Established in 1996 Sunday, May 19, 2024

Design Ideas from The World's Best Online Casinos

Website design is one of the most important things you can focus on for your business, whether you’re a tiny local bakery or a large online casino.

Designing a website isn’t just making your website look great. It’s designing a website that appeals to your target audience.

Who is your target audience? For an online casino, is it the grandmas that sit at the slots all day at the local casino? Or is it the bored 20-something on his mid afternoon coffee break at work looking for something to do for 10 mins to kill time instead of scrolling through Facebook or Instagram?

The best websites are the ones that know their target audience well (and have a target audience to begin with!) and design their websites with these people in mind. This means things like the type of font used, colours, layouts, and more. It’s not just slap up something that looks pretty good and there you go. It’s to design something that your target audience can’t resist interacting with.

A few design elements that the world’s best online casinos have in common
There are some key features that all the best online casino websites have:

● Mobile-responsive site, so people can play across devices
● Easy sign up
● Description of services on main page
● Description of payment types on homepage

Today we look at some other design elements of the world’s best online casinos.

Great looking sites and slots make visitors customers for a long time, not just a few hours.

As with any company, the right logo is a good way to really speak your brand message, make you stand out from your competitors and show a familiar face to the world.

Casino websites are a little more aggressive with their logo placement across their website, and this is for a reason. The online casino space is very competitive and customers can be fickle, so you want them to remember who they’re playing with.

Bet365 is one of the world’s biggest online gambling sites. Their logo is a traditional-type gambling logo. Their audience is people who have bet in traditional on-premise gambling establishments.

Let’s contrast this with Fortune Jack, a sleek logo that contains the mysterious Jack, a gentlemanly Bond-type figure. This is for a younger audience that may be more allured by prestige and symbols of wealth.

Home Page
The landing pages of the world’s most popular gambling sites vary greatly. Some are very busy, some just show a few simple elements. Whatever is on that homepage is again squarely there for the purpose of intriguing the intended audience.

For Nitrogen Sports, it’s a very busy page with a full side panel of options down the left hand side of the screen, a Tour button, Bitcoins won counter, In Play Live button, and more. This type of homepage appeals to people who want to know everything they can expect from an online gambling house straight away. As a sports-centric site, these type of gamblers love figures and information to help them play.

PlayAmo is another popular site that has a busy landing page - but it’s effective. The colours pop against a black and grey background, plus their main graphics are expertly designed - cartoon but not childish, creative with attention to detail. Consider seeking out an expert graphic designer to make your site stand out.

Playamo home page, What do you think?
Rizk Casino on the other hand, has a fairly minimal landing page but with big bold colours and an in your face sign up bonus, complete with a very cool looking superhero and jackpot wheel. Scroll down a bit and you’ll see a few of their most popular games. This appeals to people who love a good deal.

Another fairly basic design is 666 Casino - the central theme being hell and the devil, so plenty of red and black. Their £666 bonus is amusing and very in step with their messaging. It just goes to show that theming counts - although this one probably won’t be as popular with devout Christians. Shadowbet is another big “themed” casino, for those that like a bit of mystery and intrigue.

You’ll find that among most popular casino sites, a black background is popular. This is so you can make other elements pop with colour. It’s not soft and gentle, like a recipe website, or style blog, it’s designed, well, like real-life popular casinos.

A lot of even the really big casino websites have a very basic landing page with not that much thought put into design. This leaves the market open for some excellent graphic design to come along and ensnare the market.

Registration page
Registration pages across the world’s biggest gambling sites vary. For some, there is an immediate popup window (not generally a great idea), others have registration built into the homepage itself, but for most there is simply a sign up button.

For the best customer experience, it is recommended to simply have a larger sign up button that’s easy for the customer to find but doesn’t interfere with their exploration of the site before signing up. While a floating sign up button may seem ideal, if it covers important content while a user is scrolling it can be annoying.

If you take a look at Gate777, their homepage is a clean but well thought out design. In the center, we have in big bold lettering “Welcome bonus 100% up to £100 + 25 Extra spins” and a big Join Now button in yellow. This is the entire focus of the page. Having a worthy deal as your centerpiece can help hook customers to register straight away. You’ll see a similar “hook” over at Winner Casino. “200% Up to £300 Welcome Bonus” then, JOIN NOW button. The £300 is in huge, bright orange lettering and really leaps off the page. How could you say no?

Usually a sign up will involve a username and password first, with other details added later.

Sites all do this differently, however, most will have a set of clickable word-types (sport, casino, poker, etc.) or logos with the same.

Sites that focus on slots will have their main game graphic clickable to take you to that game.

A great example of design for clickable game logos is Casino Heroes. The styling and design of Casino Heroes borrows heavily from addictive apps like Farmville and Candy Crush, and is aimed at drawing in similar players. Bright and fun little logos with a lot of considered and targeted graphic design go a long way.

It all depends on what your customers are most interested in. This will guide how to display the different games on offer.

To design the best online casino website means really understanding your customers. Design and UX is one of the fastest growing digital fields. The better you know your customers, the better you can tailor your casino website directly to them.

Today's News

January 2, 2020

The Belle Époque comes to life through stunning exhibition in Vero Beach

Exhibition at Kunstmuseum Basel pays homage to its most important patron

Museums throw open the storage rooms, letting in the public

Berlinische Galerie acquires a work by Lotte Laserstein

Woody Vasulka, whose video art extended boundaries, dies at 82

Galerie Thaddaeus Ropac Paris presents an exhibition devoted to Irving Penn's still lifes

Mourning Iraq's destruction, a native son creates

Book offers the most comprehensive overview of Christo and Jeanne[Claude to date

Couture creations for dancing bodies

The Regional Government 0f Bizkaia agrees to house Zubieta's Goyas in the Bilbao Fine Arts Museum for 7 years

Arte Fiera announces the list of galleries participating at its 44th edition

Major exhibition of early works by Alan Davie and David Hockney on view at The Hepworth Wakefield

Munnings Art Museum announces lavish new book of previously unseen letters between the artist and his wife

Museum of Anthropology explores urgent social issues through ceramic arts in new exhibition

'Don't believe a word,' a look at language and power (and why dolphins have accents)

Exhibition features some of the best international Indigenous contemporary art

Retrospective on the work of Mario Merz on view at the Museo Reina Sofía in Madrid

Johanna Kandl explores the physical dimension of artworks in exhibition at the Lower Belvedere

Folk puppets keeping heritage of Egyptian satire alive

First New York exhibition by The Beautiful Project on view at The Met's Education Center

Adam Driver has put everything he's got on screen

Review: Anna Netrebko rings in the year with a Met Gala

Maria Phillips' Bellevue Arts Museum exhibition interrogates our relationship with plastic

Burning issue: China's incense makers toil ahead of Lunar New Year

Design Ideas from The World's Best Online Casinos

Online slots in Canada - best way to play

Poets and mobile applications - a digital approach to writing

Lootie's provably fair system

The Best Vape Brand of 2020

ICT Suites: The Plethora of Advantages it Offers

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. Hommage
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful