If history has proven anything true it has proven that consumers are constantly changing their minds about the way they want to shop. Heck, with COVID-19 looming out there many individuals dont have a choice but to shop online these days. Of course, this is beside the point. The point is that consumers can be fickle. This is especially true when it comes to online shopping. There are just so many ads, apps, marketplaces, comparison guides, and searches that can impact a consumers final decision. If youve shopped online, you know exactly what this is referring to. Despite all of this, if you own a business and you arent taking advantage of eCommerce, you are truly missing out.
What Exactly Is eCommerce?
When people talk about eCommerce they are simply referring to any commercial transaction
that involves the transfer of information across the Internet. This might seem like a broad description, but it was put that way for a reason. Youd be surprised at all the different forms that eCommerce can take. It can include a branded website, mobile apps, marketplaces, and even social media platforms. While there are tons of different ways that you can sell your goods and services to consumers online, the main advantage of online selling is that you can sell anytime, anywhere. Want to know how else you can benefit?
You might be surprised to learn that it costs less to open an eCommerce store
than it does a traditional retail store. This is even true if you are taking advantage of software programs offered by companies like CG Trader
. Companies like this offer comprehensive software programs and e-commerce website design
that allow your customers to interact with your products in a way they have never been able to before. Theyll be able to spin, rotate, and turn your products so that they can see and view them from every angle. That being said, starting an eCommerce store is so much more cost-effective because you avoid many of the large, upfront investments that are usually involved with the opening of a traditional retail store. You dont need the physical storefront for one, and thats where the biggest expense usually lies.
Shoppers Always Start Online
With the technology available today, 87 percent of shoppers are starting online for their products these days. What does this mean? It means if a customer is thinking about buying a new garbage can or a new type of paint, theyll start an online search, looking for information about these products. Even if they have a good idea of what they want or just want the same model, theyll start looking online. Whether to find information or just get a general idea of the price, customers will likely start online these days. With an active eCommerce store that is ranked high in the search engine results, it is entirely possible that said customers will land on your page first. Simply put, they might end up buying that product right from your online store, rather than buying it in a retail outlet