Downtown Grand Hotel & Casino's new gallery tower to feature expansive, interactive art program
The First Art Newspaper on the Net    Established in 1996 Friday, November 15, 2024


Downtown Grand Hotel & Casino's new gallery tower to feature expansive, interactive art program
Transmigrations Close Up Fern Head by Camila Magrane.



LAS VEGAS, NEV.- Downtown Grand Hotel & Casino has secured its first two artists that will bring their talents to the art program featured throughout the new Gallery Tower and existing areas of the property: multimedia artist Camila Magrane and muralist Josef Kristofoletti. Contributing to the multiple pieces that will adorn the new hotel tower, including an interactive augmented reality in-room experience, the group of independent artists will help Downtown Grand lead the westward extension of Downtown Las Vegas’ art scene. Additional artists and collaborators are to be announced.

The centerpiece of the Gallery Tower’s art program will be an extension of Magrane’s “Virtual Mutations” series that will utilize augmented reality to create an interactive experience exclusive to certain rooms. Entitled “Transmigrations,” a custom app created by Magrane exclusively for the Downtown Grand, guests will be able to view and interact with the augmented reality features of the artwork just outside of their hotel room window. “Transmigrations” is curated and produced by We All Scream and BUILDING 180.




Austin-based muralist Josef Kristofoletti will lend his talents to a large and colorful mural on the exterior of a Stewart Ave.-facing mechanical building, adjacent to the Gallery Tower’s porte cochere. A recent artist-in-residence at CERN, the European Organization for Nuclear Research, Kristofoletti’s murals are often inspired by and meant to address ideas about nature, technology, space and architecture. In 2018, Kristofoletti debuted a commissioned mural, “Tau Ceti,” which proudly looms as Austin’s tallest public artwork.

Additional artists and collaborators for Downtown Grand’s forthcoming art program art to be announced.

Pairing contemporary architecture with modern design and art from several mediums, the Gallery Tower will redefine the intersection of 4th and Ogden and attract visitors with a vibrant new entrance to the hotel’s casino floor. With seven guest floors providing a boutique hotel experience for the modern traveler, the Gallery Tower will add 495 new rooms to the property, bringing its total inventory to 1,124 rooms. The Gallery Tower will also offer guests a range of premier room options, including 67 studio units, 20 one-bedroom suites and three 1,500-square-feet Presidential Suites. To accommodate the additional room inventory, Downtown Grand has expanded its current fitness center footprint offering more than 1,500-square-feet of state-of-the-art workout space.

The Downtown Grand reimagined the downtown traveler when it opened in 2013. Defined by its industrial chic aura and highlighted by open ceilings, ornate fixtures, and heavy structural elements the hotel was at the forefront of the Downtown Las Vegas resurgence along with the relocation of Zappos headquarters, the development of the Fremont East District, and Life is Beautiful Music Festival. Six years later, the property continues to serve as a central hub to both tourists and locals alike for all of Downtown Las Vegas’ events and happenings.










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