All the web banner advertisements using HTML5 files are termed as HTML5 banner ads. These ads are developed using Google Web Designer. One of the reasons why this form of advertisement is used is that it provides for a more interactive and user-friendly advertisement.
Before the inception of these ads, Flash was used to generate advertisements. However, HTML5 banner ads are much more responsive compared to the earlier ones. This article will serve you as a guide for HTML5 ads
What is the production process?
All the HTML5 banner ads are usually made using Google Web Designer. HTML files consist of different links for graphics, videos and images which are utilized in the banner ads. There are different codes as well which ensures that the animation works properly. It further ensures that all the responsive features within the ad operate properly.
There are essentially two ways in which HTML5 banner ads can be made. The first and foremost way is to do the manual coding by yourself. This ensures that the ads are as responsive as possible. Further, there are many templates on the Internet that can be consulted. However, in order to do so, you need to have basic understanding of how coding is done.
Secondly, there are some online platforms that can be used for creation of such ads. These platforms will do the coding themselves and create an ad in no time. It decreases the time in which the ads are built. However, good quality platforms come at some cost that you may need to pay.
HTML game ads are a relatively new thing in the market. These are basically mini-games which provide the user to play the game with just few swipes and taps. It is an innovative creation that can very effectively be integrated into marketing strategies. These are ideal tools if you want to attract more potential customers. It has been proven by many reports that these ads are much more effective than video advertisements. The retention rates of the customers are increased as well with the help of game ads. However, these ads are only restricted to a particular niche. Therefore, you need to figure out the target audience before developing such advertisements and using them at your advantage.
What are the reasons to use HTML ads?
One of the natural questions that arise is – what are the reasons to use HTML ads? Here are some of the major reasons businesses should use HTML advertisements:
- HTML5 banner ads promote creativity. From using texts and graphics to videos and images, advertisers and digital marketers can bring out their creativity to develop different ads.
- It ensures that the business is able to create more audience engagement. It has been proven that the banner ads are very effective when it comes to developing engagement. Brand awareness and online presence is created using such advertisements. However, the audience needs to be targeted appropriately.
- It helps in enhance the click through rates. This ensures that the business is able to secure more conversions, ultimately, generating more profits.
How to make better HTML5 banner ads?
The effectiveness of a particular HTML5 banner ads will depend on how the advertisement is created. It is imperative that more attractive ads are developed in order to yield good results. Here is how it can be done:
- The ads must be personalized in order to provide a more interactive experience. This will ensure that the users do not leave the web page as soon as it appears.
- Gone are the days when images were the king for content marketing. Video is now much more effective compared to image content. There are many HTML5 banner ads, however, the most effective and attractive ones are those which are in form of animated products and services. This is clearly one of the most constructive and innovative strategies that businesses can come up with.
- As mentioned above, gaming ads are effective when it comes to generating more clicks. Younger audience is much intrigued by gaming ads.
How to choose the right HTML5 banner ad developer?
As discussed above, there are few ways in which HTML5 banner ads can be developed on your own. However, it is always recommended to hire professionals in order to ensure better results. Therefore, here are some of the factors that you must take into account when choosing the right HTML5 banner ad developer:
- Banner ads which use animation are the most effective of all. Therefore, it is important for the developer to have some background using animation tools. Ask the developer whether he has experience in using animation platforms. This will ensure that the animation is conducted easily and in a compatible manner.
- Know about the experience. There are many HTML5 banner ad developers in the market. In view thereof, you need to know whether the developer has sufficient experience in the field. This ensures that the quality of service you receive is optimal.
- HTML5 banner ads can be uploaded and used on different devices and browsers. This is one of the major reasons to use it. Nevertheless, it will only work properly if coded correctly. Therefore, you need to hire a developer who can do coding in a way which will work on all the devices and browsers.
- Before hiring any professional, it is essential to know about the prices and the modes of payment. This will help evaluating a proper budget.
The bottom line
HTML5 banner ads are in the trend. Businesses are using it increasingly provided the results it provide. However, before hiring a developer or creating an ad yourself, you need to know the basics of it in detail. This essentially ensures that you get the desired results in the end.
Further, it is important to realize that good HTML developers can make a major difference. Hence, it is highly advisable to hire professionals to get the job done.