7 Top Things to Consider Before Designing a Logo in 2022
The First Art Newspaper on the Net    Established in 1996 Thursday, December 12, 2024


7 Top Things to Consider Before Designing a Logo in 2022



The logo is the face of your brand. It's one of the most distinguishable elements of your identity. That's why you have to put considerable time into the design process.

But don't rush into looking at logo design ideas for inspiration! Instead, let's focus on making sure you nail it right away.

We know you're excited to bring your idea to life. But first, here are a few considerations in making a logo:

1. The Central Concept of the Design
You can only create an impact if it can deliver its message effectively. What does your brand represent? What values do you uphold?

Therefore, you need to have a fully-developed brand identity. Anything short of that, and the two may end up becoming misaligned.

As for the concept, think of what would represent what you want. Just don't make the mistake of interpreting it very literally. For example, you don't have to incorporate a pen or paper if you offer writing services.

2. Successful Samples from Competitors
It's never a good idea to steal concepts. Not only can it put you in hot water, but it's also impractical. People have already associated it with the competitor, so yours would just look like a knock-off.

But by at least checking them out, you'll be able to draw inspiration. You'll be able to think about what made the competitors successful. That way, you can replicate the thinking behind the logo.

3. What It Would Look Like on Various Media
When thinking of how to make a good logo, consider how usable it actually is. Although it's a work of art in itself, it still should be able to complement all marketing materials that you would produce.

For example, what looks okay on a business card may look terrible on a webpage. That's why it's a universal rule that it should work well with everything.

Normally, this means not using too many colors. Designers also usually avoid intricately small details that may get lost when there's a loud backdrop.

4. Breaking the Rules
Don't be afraid to go outside what's conventional. Once you're familiar with the fundamentals of creating a brand logo, you can now go against them.

Don't be afraid to trust your creative instinct. With the right combination of elements, it can pay off greatly. But no matter what it ends up looking like, it should be tied to your brand identity.

5. Existing Trends
We want you to know what designs look “cool” now. You are probably tempted to imitate some of the concepts or at least draw inspiration from them. But unless you plan to be out of business in a few years, please reconsider.

Trends are nothing more than a passing fancy. Think of it as how we now see massive shoulder pads on women's clothing. Some old trends may have been reborn, but most of them have become part of a shameful past.

There's nothing wrong with making some modifications based on trends. However, it shouldn't be the only basis.

So instead, go for something timeless. Consider Apple. Theirs remained virtually unchanged since 1977. Extremely minor modifications were done, but its purpose was to give a fresh look rather than a complete overhaul.

6. Making It in Black and White
You don't have to use these colors if you don't want to. The first purpose of making it this way is to keep your focus on the concept. Just like how you draw first before you fill in the colors, assuming a black and white sketch as part of the process keeps you from being overwhelmed.

Choosing a color palette is a very complicated process. So by trying to make your brain work on two things at once, you may take a longer time to complete the project.

7. Examining Scalability
Your logo must look good in various sizes and dimensions. You might think of it as that small icon beside your business name. After all, you don't plan on making custom pens with your business name on them.

So what's the point of thinking about scalability? The truth is, you'll never know what direction your business growth will take you. You have to be prepared.

The last thing you want to do is do a rebrand at a crucial stage of growth.

Remember, Your Logo Will Be the Face of Your Business!

Treat creating a business logo like your success depends on it. In many ways, it might just be. A great one can help you stand out, drive customers to action, and even become the first identifier of your enterprise.

Therefore, it may just be your most important project of all. Having read our tips, we hope that you apply them as you're designing. We look forward to seeing your “face” everywhere!










Today's News

August 29, 2022

Exhibition explores Sol LeWitt's affinities with Australian Central Desert Painting

The Finnish National Ballet at 100

David Nolan now representing Chakaia Booker

Exhibition features the graphic sculptures that Mark Whalen is widely recognized for

San Luis Obispo Museum of Art presents Alyssa Monks: Be Perfectly Still, a retrospcetive

Laumeier Sculpture Park celebrates opening of fall exhibition, Forest Through the Trees

SmartStamp Collaborates with Frieze Seoul, Metagolden, and Digivault Timed to launch of new SmartStamp app

Solo exhibition of works by Christina Fernandez opens at The Benton Museum of Art at Pomona College

Heather Gaudio Fine Art opens an exhibition of new works in porcelain ceramic by Lucas Ferreira

ART FOR CHANGE announces a series of works by artist Shaun Ellison timed to the 2022 US Open

Montclair Art Museum prepares four new exhibitions opening this September

Heritage Auctions sells 1952 Topps Mickey Mantle Rookie Card for $12.6 million

Final weeks to see "A Movement in Every Direction" at Mississippi Museum of Art

San Antonio Museum of Art adds four trustees

Joe E. Tata, Peach Pit owner in 'Beverly Hills, 90210,' dies at 85

BLEED 2022: An internatinal Contemporary art event IRL & online now.

Award Winners Best of Graduates 2022: Kwadwo Amfo, Anton Shebetko and Bobbi Essers

The Chicago Show: Antiques & Art & Modern returns to the Merchandise Mart October 66.9

New government scheme to promote next generation of UK artists around the world

Launch Gallery presents 'GIL(path)' Kyong Boon Oh

IFPDA Foundation announces 2022 Curatorial Internship and Foundation Grant Recipients

BRIC officially reopening to the public, welcomes community back to BRIC House

NEH grant for podcasts celebrating women in architecture

The National Gallery of Canada welcomes three new students to its Conservation Internship Program for Diversity

Octavia Art Gallery exhibits the sculptural works by Erica Larkin Gaudet & Mitchell Gaudet

Isee Hair: Trendy Human Hair Wigs For Your Hair

7 Top Things to Consider Before Designing a Logo in 2022

Why You Need to Hire Sourcing Agent Yiwu in China

Change Your Look With Isee Hair Wigs




Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez
Writer: Ofelia Zurbia Betancourt

Royalville Communications, Inc
produces:

ignaciovillarreal.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful