Personalized videos perform the best. But, why is that? For one your customers want stories about them. You cant be monotonous with your brand messaging. Its not anything new. You wont find anyone saying, Thats how it works these days.
In fact, personalized messaging holds a top place in the mind of your customer. You can go back to the campaigns of the 60s and 70s and youll find a personalized touch to the then-written creatives.
Fast forward to 2023, images and static content are not that impactful now. Customers are creating videos. They love watching videos.
And, theres no better way to connect them to your brand, than sending them heartfelt messages with a personalized video of your own.
In fact, brands like Nike have also leveraged animation styles
to create amazing personalized videos.
Thats what this blog is all about.
Reading it will help you discover;
- 4 Whys of creating personalized videos
- What are the three types of personalized videos?
- 5 Tips you can follow to master creating videos
- Some best examples of personalized video messaging
Why create personalized videos?
Here are four good reasons to create personalized videos;
Boosts your clickthrough rate
Brands that made personalized videos for their audience saw an 8x growth in their clickthrough rate (CTR). So, you can do the same. It can be best to include personalized video messaging on your landing page to draw traffic.
Builds brand loyalty
63% of customers say that theyre loyal to some brands mainly because of receiving personalized messages from them. So, personalization can be effective to raise brand awareness and build brand loyalty.
Helps in upselling and cross-sell
More than 90% of customers say that personalized messages are attractive. Since theyre drawn to them, you can leverage these messages to upsell and cross-sell your products.
Boosts conversion rates
Heres another powerful stat. 93% of businesses say that creating personalized videos helped them to boost their conversions. Personalized videos are highly engaging and can help you to increase customer retention.
Types of personalized videos
Well discuss three major types of personalized videos. This will help you understand what type is perfect for you.
Customer personalization videos stand out in building brand awareness. Plus, it can also serve as a token of reciprocity for loyal customers. You may use customer testimonials, stories, case studies, and interviews for such videos.
Product personalization involves personalizing experience around a specific product or service in which the customer has shown interest in. These might be suitable for loyalty program customers.
You can pen down a heartfelt birthday wish to your loyal customers. Or you can even send a personalized video email that makes their day.
Location personalization videos are another useful way to target people living in specific areas or locations. Brands use it to promote launch events or products.
An example could be branding promoting the opening of new stores on their social feeds through videos. It is effective as the messaging is more targeted and inviting.
5 Tips for super personalized videos
These are 5 tips to create amazing personalized videos for your brand.
1. Know your audience
2. Create a brief
3. Dissect custom segments
4. Personalize video message
5. Measure performance
Know your audience
As a marketer, you need to know your audience. Its really important. Before you design your messaging, you need to know who exactly your customers are. What are their aspirations? What are their pain points and wins?
Know that personalized videos are for actual people. You want to elicit an emotional response from your viewers. Go through the content and your idea over and over again, before you finally publish it.
Its so since producing videos takes time and effort. So, make sure your messaging is tailored to match the needs and wants of your audience. Any misalignment could be costly.
Create a brief
Next, after describing your audience, you can transform your collected data into a creative brief for now. Mention what type of video you want, the budget youre willing to expend, and what is your end goal.
These are just a few essentials. You can ask more questions and add their answers to your creative brief. In the brief, also customer names, and key demographics. These will help you understand your customer on a better level.
Dissect custom segments
The job does not end with demographics. You can further segment your audience based on psychographics.
Next, you want to mention what are their behaviors, attitudes, and aspirations. How would they respond to certain messaging? How can you connect with people of different psychographics on an emotional level?
Personalize video message
After further dissection of customer segments, you now have to personalize your video. Above we have discussed several ways you can use to personalize your videos.
The best way to do it is to master empathy. Put yourself in the shoes of your customer and try to watch the video as if you were a customer of the brand.
This will provide you with unique insight into the conception. You can even use personalized video software. Or hire a video animation agency
. Dont fret. Outsourcing the job might just work wonders for you.
And, youd be able to improve your messaging for greater impact. Make sure your messaging resonates with your audience.
Personalizing is good. But, how do you know if your job is actually done? Thats where monitoring performance becomes relevant. Track key metrics. Likes, shares, and comments. Put an ear in the comments section.
Find out if your customers can resonate with your messaging. For emails, you want to get a reply.
Personalized Video - Best examples
Following are three remarkable examples of personalized video messaging;
Coca-Cola created a Christmas campaign to get the message around. While customers got personalized messages from Santa for contributing to the campaign, the brand also capitalized on the hype to go trending on social.
Nike created a personalized video campaign in 2015. Its one of the best. They sent a personalized fitness video to 100000 buyers of the Nike+ Fitness app.
They sent a personalized video to every buyer. It not only motivated them to continue towards their fitness goals but also promoted the brand.
Wear it Pink
Wear it Pink was the campaign of Breast Cancer Now. The brand took up social media to express gratitude to its donors.
They mentioned them with their names and their Twitter profile picture. This not only was a heartfelt gratitude for the customers but also promoted the brand in the most thriving fashion.
Lets wrap it up. Above we discussed four key benefits of creating personalized videos. You can know how to create personalized videos. Next, we took you through the types of personalized video marketing. Next, we also shared three top examples of brands that used personalized videos as part of their marketing campaigns.