Personalized Video: Complete Guide (Benefits, Tips, Examples)

The First Art Newspaper on the Net    Established in 1996 Friday, February 23, 2024


Personalized Video: Complete Guide (Benefits, Tips, Examples)



Personalized videos perform the best. But, why is that? For one your customers want stories about them. You can’t be monotonous with your brand messaging. It’s not anything new. You won’t find anyone saying, ‘That’s how it works these days.’

In fact, personalized messaging holds a top place in the mind of your customer. You can go back to the campaigns of the 60s and 70s and you’ll find a personalized touch to the then-written creatives.

Fast forward to 2023, images and static content are not that impactful now. Customers are creating videos. They love watching videos.

And, there’s no better way to connect them to your brand, than sending them heartfelt messages with a personalized video of your own.

In fact, brands like Nike have also leveraged animation styles to create amazing personalized videos.

That’s what this blog is all about.

Reading it will help you discover;
- 4 Whys of creating personalized videos
- What are the three types of personalized videos?
- 5 Tips you can follow to master creating videos
- Some best examples of personalized video messaging

Why create personalized videos?
Here are four good reasons to create personalized videos;

Boosts your clickthrough rate
Brands that made personalized videos for their audience saw an 8x growth in their clickthrough rate (CTR). So, you can do the same. It can be best to include personalized video messaging on your landing page to draw traffic.

Builds brand loyalty
63% of customers say that they’re loyal to some brands mainly because of receiving personalized messages from them. So, personalization can be effective to raise brand awareness and build brand loyalty.

Helps in upselling and cross-sell
More than 90% of customers say that personalized messages are attractive. Since they’re drawn to them, you can leverage these messages to upsell and cross-sell your products.

Boosts conversion rates
Here’s another powerful stat. 93% of businesses say that creating personalized videos helped them to boost their conversions. Personalized videos are highly engaging and can help you to increase customer retention.

Types of personalized videos
We’ll discuss three major types of personalized videos. This will help you understand what type is perfect for you.

Customer personalization
Customer personalization videos stand out in building brand awareness. Plus, it can also serve as a token of reciprocity for loyal customers. You may use customer testimonials, stories, case studies, and interviews for such videos.

Product personalization
Product personalization involves personalizing experience around a specific product or service in which the customer has shown interest in. These might be suitable for loyalty program customers.

You can pen down a heartfelt birthday wish to your loyal customers. Or you can even send a personalized video email that makes their day.

Location personalization
Location personalization videos are another useful way to target people living in specific areas or locations. Brands use it to promote launch events or products.

An example could be branding promoting the opening of new stores on their social feeds through videos. It is effective as the messaging is more targeted and inviting.

5 Tips for super personalized videos

These are 5 tips to create amazing personalized videos for your brand.
1. Know your audience
2. Create a brief
3. Dissect custom segments
4. Personalize video message
5. Measure performance

Know your audience
As a marketer, you need to know your audience. It’s really important. Before you design your messaging, you need to know who exactly your customers are. What are their aspirations? What are their pain points and wins?

Know that personalized videos are for actual people. You want to elicit an emotional response from your viewers. Go through the content and your idea over and over again, before you finally publish it.

It’s so since producing videos takes time and effort. So, make sure your messaging is tailored to match the needs and wants of your audience. Any misalignment could be costly.

Create a brief
Next, after describing your audience, you can transform your collected data into a creative brief for now. Mention what type of video you want, the budget you’re willing to expend, and what is your end goal.

These are just a few essentials. You can ask more questions and add their answers to your creative brief. In the brief, also customer names, and key demographics. These will help you understand your customer on a better level.

Dissect custom segments
The job does not end with demographics. You can further segment your audience based on psychographics.

Next, you want to mention what are their behaviors, attitudes, and aspirations. How would they respond to certain messaging? How can you connect with people of different psychographics on an emotional level?

Personalize video message
After further dissection of customer segments, you now have to personalize your video. Above we have discussed several ways you can use to personalize your videos.

The best way to do it is to master empathy. Put yourself in the shoes of your customer and try to watch the video as if you were a customer of the brand.

This will provide you with unique insight into the conception. You can even use personalized video software. Or hire a video animation agency. Don’t fret. Outsourcing the job might just work wonders for you.

And, you’d be able to improve your messaging for greater impact. Make sure your messaging resonates with your audience.

Measure performance
Personalizing is good. But, how do you know if your job is actually done? That’s where monitoring performance becomes relevant. Track key metrics. Likes, shares, and comments. Put an ear in the comments section.

Find out if your customers can resonate with your messaging. For emails, you want to get a reply.

Personalized Video - Best examples
Following are three remarkable examples of personalized video messaging;

Coca Cola
Coca-Cola created a Christmas campaign to get the message around. While customers got personalized messages from Santa for contributing to the campaign, the brand also capitalized on the hype to go trending on social.

https://youtu.be/VcIK6yVJQvE

Nike
Nike created a personalized video campaign in 2015. It’s one of the best. They sent a personalized fitness video to 100000 buyers of the Nike+ Fitness app.

They sent a personalized video to every buyer. It not only motivated them to continue towards their fitness goals but also promoted the brand.

https://youtu.be/Nq5pMhrF9Ik

Wear it Pink
Wear it Pink was the campaign of Breast Cancer Now. The brand took up social media to express gratitude to its donors.

They mentioned them with their names and their Twitter profile picture. This not only was a heartfelt gratitude for the customers but also promoted the brand in the most thriving fashion.

Final thoughts
Let’s wrap it up. Above we discussed four key benefits of creating personalized videos. You can know how to create personalized videos. Next, we took you through the types of personalized video marketing. Next, we also shared three top examples of brands that used personalized videos as part of their marketing campaigns.










Today's News

February 16, 2023

World Premiere of Oswaldo Vigas Show at Boca Raton Museum of Art

Raquel Welch, actress and '60s sex symbol, is dead at 82

Eskenazi Museum of Art Acquires Marks and DePrez Photography Collection

Nahmad Contemporary brings together artworks by Henri Matisse & Jonas Wood

Scotiabank CONTACT Photography Festival appoints new Artistic Director

Woody Auction announces sale of Part 2 of the Ron Blessing collection

Parting is such sweet spectacle: A collector sells his Hirst, Koons and Calder

One of the world's cleanest new skyscrapers collides with the future

Leading Lalique Department thrives in colourful collection market

Julian Wasser, the 'photographer laureate' of LA, dies at 89

Portrait of André Breton by Max Ernst & Marie-Berthe Aurenche offered at Bonhams

When relationships fail, this museum keeps the stuff left behind

Galerie Isabella Bortolozzi opens an exhibition of works by Chakaia Booker

Broadway and West End Theater owners agree to join forces

Hugh Hudson, director of 'Chariots of Fire,' dies at 86

"Printing the Revolution: The Rise and Impact of Chicano Graphics, 1965 to Now" opens at the Hood Museum of Art

New Conservation Director announced for Old Royal Naval College

'Ingrid Wiener, Martin Roth: From far away you see more' opens at Kunsthaus Graz

albertz benda opens a group exhibition bringing together seven artists

NSU Art Museum Fort Lauderdale announces new exhibition: Picturing Fame

A performance artist pushes the boundaries of drag

Exhibition brings together a selection of Martin Creed's Step Paintings from the past 12 years

'Cornelia Street' review: A musical with local ambitions

Florida College cancels concert over gay singer, drawing backlash

How Gaming Is Shaping Culture Today

How to Choose the Best Online Gambling Site For You

"Verhuizers Utrecht" Easy Solutions for Your Moving Needs

The Role of a Criminal Defense Lawyer in Protecting Your Freedom

Have You Tried This Amazing Stretcheal Cream?

Tubidy Review: Download Music and Watch Video Streaming High Quality!

10 STEPS FOR PERFECT ESSAY WRITTEN

How to get a Special Power of Attorney in Dubai?

best online hotel booking site is booking.com

Personalized Video: Complete Guide (Benefits, Tips, Examples)




Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
produces:

ignaciovillarreal.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful