MILAN.- Fondazione Prada presents “Typologien: Photography in 20th-century Germany,” an extensive study dedicated to 20-century German photography, at its Milan venue from 3 April to 14 July 2025. The exhibition, hosted within Podium, the central building of the Milan headquarters, is curated by Susanne Pfeffer, art historian and director of the MUSEUM MMK FÜR MODERNE KUNST, Frankfurt.
Explore the Foundational Work of Bernd and Hilla Becher: Discover the iconic typologies featured in the Fondazione Prada exhibition. Click here to buy their books.
The exhibition attempts to apply the principle of “typology,” which originated in 17th- and 18th-century botany to categorize and study plants, and appeared in photography in the early 1900s, affirming itself in Germany throughout the 20th century. Paradoxically, the given formal principle allows for unexpected convergences of German artists spanning different generations and the manifestation of their individual approaches.
The exhibition path follows a typological rather than a chronological order, bringing together more than 600 photographic works by 25 artists essential for recounting over a century of German photography. The exhibition features photographs by Bernd and Hilla Becher, Sibylle Bergemann, Karl Blossfeldt, Ursula Böhmer, Christian Borchert, Margit Emmrich, Hans-Peter Feldmann, Isa Genzken, Andreas Gursky, Candida Höfer, Lotte Jacobi, Jochen Lempert, Simone Nieweg, Sigmar Polke, Gerhard Richter, Heinrich Riebesehl, Thomas Ruff, August Sander, Ursula Schulz-Dornburg, Thomas Struth, Wolfgang Tillmans, Rosemarie Trockel, Umbo (Otto Umbehr), and Marianne Wex. The project forms unexpected connections between artistic practices that differ from each other but are united by a common principle or intention of classification.
As stated by Susanne Pfeffer, “Only through juxtaposition and direct comparison is it possible to find out what is individual and what is universal, what is normative or real. Differences are evidence of the abundance of nature and the imagination of humans: the fern, the cow, the human being, the ear; the bus stop, the water tower, the stereo system, the museum. The typological comparison allows differences and similarities to emerge and the specifics to be grasped. Unknown or previously unperceived things about nature, the animal, or the object, about place and time become visible and recognizable.”
In photography, employing typologies means affirming an equivalence between images and the absence of hierarchies in terms of represented subjects, motifs, genres, and sources.
Despite this, typology remains a highly challenging and complex notion. It operates in a paradoxical regime: on the one hand, this approach can lead to a systematic recording of people and objects based on extreme objectivity; on the other hand, typology corresponds to an individual and arbitrary choice, revealing itself as a disturbing and potentially subversive act.
The hypothesis that photography plays a key role not only in fixing distinctive phenomena but also in organizing and classifying a plurality of visible manifestations remains a vital force in today’s artistic efforts to navigate the complexity of our social and cultural realities. With the spread of digital imagery and practices, the concept of typology continues to be questioned and re-defined by contemporary photographers and artists.
As underlined by Susanne Pfeffer, “The unique, the individual, seems to have been absorbed into a global mass, the universality of things is omnipresent. The Internet allows typologies to be created in a matter of seconds. In this very precise moment—it seems even more important to follow the artists’ gaze and look closely.” As further explained by Pfeffer, “When the present seems to have abandoned the future, we need to look closer at the past. When everything seems to be shouting at you and becoming increasingly brutal, it is important to take a quiet pause and use the silence to see and think clearly. When differences are no longer perceived seen as something other but are transformed into elements of division, we have to recognize what we have in common. Typologies allow us to identify undeniable similarities and subtle differences.”
In the early 20th century, Karl Blossfeldt (1865–1932) was one of the first artists to transfer the classification system used in botanical studies to photography. His vast and detailed plant atlas represented a foundational moment for German Neue Sachlichkeit (New Objectivity). This artistic and photographic movement emerged in the 1920s during the Weimar Republic and promoted the importance of categories and distinctions and the remarkable ability of photography as a medium to explore the very idea of typology.
Another pioneering figure was August Sander (1876–1964), who published his photo book Antlitz der Zeit (Face of Our Time) in 1929, at the time excerpted from his landmark project Menschen des 20. Jahrhunderts (People of the 20th Century). Described by Walter Benjamin as a “training atlas” of physiognomic perception, Antlitz der Zeit was an ambitious attempt to portray the diversity and the structure of German society using class, gender, age, occupation, and social background as distinct categories of a rigid and neutral classification system.
Both Karl Blossfeldt’s and August Sander’s typologies were fundamental for Bernd Becher (1931–2007) and Hilla Becher (1934–2015) when, at the end of the fifties, they began an enormous and lifelong documentation and preservation project of industrial architecture. In 1971, they described the “industrial constructions” as “objects, not motifs”. They stated that “the information we want to provide is only created through the sequence, through the juxtaposition of similar or different objects with the same function”. Their black-and-white monuments, or “anonymous sculptures”, isolated against a monochromatic sky, centered, framed in the same format and arranged in a block, became an essential reference for American and European Post-Minimalist and Conceptual artists. They also represented a rich heritage for younger generations of German artists and photographers, such as Andreas Gursky (b. 1955), Candida Höfer (b. 1944), Simone Nieweg (b. 1962), Thomas Ruff (b. 1958) and Thomas Struth (b. 1954), who studied at the Academy in Düsseldorf in the class led by Bernd and Hilla Becher from 1976.
Hans-Peter Feldmann (1941–2023), internationally recognised for his fundamental contribution to conceptual art, traced a complementary trajectory in German photography. In his works, he documented everyday objects and historical events and combined deadpan humor with a systematic approach to accumulating, cataloguing, and rearranging elements of contemporary visual culture. In his series, he invented personal yet very political typologies and adopted a deliberate snapshot approach with a commercial aesthetic. For his work Alle Kleider einer Frau (All the Clothes of a Woman, 1975), he took 35mm-format photographs of underwear, hosiery, T-shirts, dresses, trousers, skirts, socks, and shoes, all hanging on hangers on the wall or laid on dark fabric. With his project Die Toten 1967–1993 (The Dead 1967–1993, 1996–98), he paid homage to individuals murdered in the context of the political and terroristic movements in Post-War Germany. As pointed out by Susanne Pfeffer, “With his typologies, he emphasized the equal value of all photographs, their image sources and motifs, and underscored the de-hierarchization inherent in every typology.”
In his apparently random collection of found, personal or pornographic images, press clippings, and historical photos of Nazi concentration camps, the Red Army Faction and German reunification, a “private album” named Atlas (1962 – present), Gerhard Richter (b. 1932) seemed to deny or challenge the very idea of typology. Instead, he took the principle of equivalence between images and their trivialization process to the limits, creating a jarring contrast and an acute awareness of a repressed collective memory.
In the seventies and eighties, in a dialectic relationship with the artistic lessons of the Bechers, Gursky, Höfer, Ruff, and Struth progressively abandoned the radicalism and black- and-white purism of their professors. They explored the colorful dominance of banality in their series of individual or family portraits, monumental and detailed city views, and spectacular documentation of cultural or tourist sites, generating a plethora of contemporary and conflicting typologies.
In the late seventies and early eighties, multimedia artist Isa Genzken (b. 1948) engaged in a direct dialogue with the photographic medium. In 1979, she created a series entitled Hi-Fi that featured advertisements of avant-garde Japanese stereo equipment, organizing them in an imaginary commercial catalog. The second series entitled Ohr (Ear) (1980) depicted, in large-scale color close-ups, the ears of random women Genzken photographed on the streets of New York City. She transferred the traditional portrait genre to physiognomic detail and ironically investigating the absolute singularity and infinite individual differentiation the photographic portrait can record.
An illustrated book, published by Fondazione Prada and designed by Zak Group, accompanies the exhibition “Typologien: Photography in 20th-century Germany”. It includes an introduction by Miuccia Prada, President and Director of Fondazione Prada, a text by the exhibition curator Susanne Pfeffer and three essays by renowned international art historians and curators Benjamin Buchloh, Tom Holert, and Renée Mussai.
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