VALENCIA.- The Valencian Museum of Modernity in Valencia (MuVIM) centers its attention starting today on film posters with a new exhibition that will freshen the summer. The exhibit is titled 'Film posters in Sweden and Denmark 1915-1942 from the Benito Medela- Piquepe Collection curated by Carlos Perez; the show will be on until September 12.

The show contains a selection of 197 film posters made by Swedish and Scandinavian artists during the period between both world wars, three of them measuring over 3 meters.

Carlos Perez, curator of the exhibit said that the Benito Medela film poster collection is the most important in Europe and probably in the world, in which the Swedish and Danish posters have an important place since they are not similar to any in the rest of Europe, where they developed their own graphic style between the Avant Garde and the more commercial art.

Carlos Pérez underlined the importance of these posters during the period in Sweden and Denmark lies in their independence from the American film industry, which had two style books where it gave put details to do street posters as well as printed posters.

Carlos Pérez stated, “They had their own style, they never followed the guidelines established by the Americans. Denmark and Sweden were like an island in regards to poster production as they looked like no other posters made in other countries.”