Portland Museum of Art in Maine launches new brand

The First Art Newspaper on the Net    Established in 1996 Tuesday, June 18, 2024

Portland Museum of Art in Maine launches new brand
A collaboration between Museum staff, Garrand, Murphy Empire Design, and TypeCulture, this visual identity presents a unique blend of the traditional and the contemporary.

PORTLAND, ME.- The Portland Museum of Art premiered a new brand. A collaboration between Museum staff, Garrand, Murphy Empire Design, and TypeCulture, this visual identity presents a unique blend of the traditional and the contemporary.

The brand anticipates an exciting new chapter in the Museum’s history with the opening of the Winslow Homer Studio in September. It speaks to the Museum’s vision of the future, while honoring Maine’s rich cultural history. The crisp, clean red arch and circle are contemporary and evocative of the iconic architectural presence of the Museum’s Charles Shipman Payson Building, while at the same time acknowledging the historic red brick facades prevalent in 19th-century Portland. The letters “PMA” within the circle add new energy to “Portland Museum of Art,” yet are reminiscent of traditional block-lettered signs painted on buildings, and echo iconic symbols that have become part of the nation’s visual lexicon during the past century.

“The new brand takes into consideration the post-modern I. M. Pei-designed building, the iconic public face of the Museum, and brings it to the next level of contemporary design,” said PMA Director Mark H.C. Bessire. “It has been inspiring to work with Maine designers who really understand the Museum and our community.”

Garrand is a full-service Maine-based communications agency. Brenda Garrand, President, brought her 25 years of creative marketing and communications experience and trade-marked Golden Threads process to the table to develop the brand. “The Portland Museum of Art is an exceptional institution not only representing Maine and American art history, but a key participant in contemporary issues of national and international concern,” said Brenda Garrand. “The Museum serves as an inspiration and a rich resource for both our local community and for the northeast.”

Ken Murphy, of Murphy Empire Design and a graduate of Maine College of Art, has more than a decade of design experience working with Portland businesses. “As a local designer, I consider this a perfect opportunity to show my admiration for such an important institution,” said Ken Murphy. “The Museum is evolving, and must maintain the integrity of its historical foundation, but with an identity that reflects both old and new aspects. I appreciate the involvement of local designers on this project, and have enjoyed greatly the collaborative efforts put forth during the process.”

Mark Jamra of TypeCulture, an independent digital type foundry in Portland, designed the award-winning Expo family of fonts used in the new brand. Jamra is a veteran type designer, graphic designer, and Associate Professor at Maine College of Art. “Expo Serif contains warmth, character, and versatility in a classic typeface design,” said Mark Jamra. “Expo Sans is distinctive and legible with multiple weights and styles. They combine easily to provide options for developing a typographic system that communicates the blend of classic, time-honored tradition and unique, contemporary qualities the Museum will evoke with a new brand.”

Today's News

June 23, 2012

Christie's sets a world auction record for an American book or historical document

Houston man charged with vandalizing 1929 Picasso at the city's Menil Collection

Rediscovered Old Master and early British drawings & watercolours at Christie's in July

New York Police Department: Man swiped Salvador Dali painting from art gallery

Hepworth Wakefield's second year of Contemporary exhibitions opens with works by Richard Long

First exhibition at Yvon Lambert by French architect Claude Parent opens in Paris

Phillips de Pury & Company to support Britain Creates 2012: Fashion & Art Collusion

Raza and Gaitonde lead Saffronart's Summer Art Auction, where 86% of lots sold

Exhibition of work by British artist Jenny Saville opens at Modern Art Oxford

Britain's 50 best new buildings: 2012 Royal Institute of British Architects Awards announced

Lee Kit to represent Hong Kong at the 55th International Art Exhibition of the 2013 Venice Biennale

Regen Projects announces gallery relocation to new building in the heart of Hollywood

Hood Museum of Art's Lesley Wellman named 2012 National Museum Art Educator of the Year

Florida man defends dinosaur's import

First U.S. museum survey of Josiah McElheny opens at the Institute of Contemporary Art/Boston

Bonhams tick up huge prices for clock that bombs could not stop and one that had not moved for 279 years

Second Annual ArtMRKT Hamptons set to hit the beach

Portland Museum of Art in Maine launches new brand

Elvis Presley's crypt pulled from auction block

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez
Writer: Ofelia Zurbia Betancourt

Royalville Communications, Inc

ignaciovillarreal.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. Hommage
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful