NEW YORK, NY.- On Broadway: From Rent to Revolution pulls back the curtain to reveal the creative process involved in bringing a Broadway show to the stage and into the public consciousness. Over the last 20 years, SpotCo’s brilliant marketing and advertising campaigns have brought the razzle dazzle off the Broadway stage and onto the streets; they have created Events (a.k.a. the reason you see a show). Starting with their revolutionary work on Jonathan Larson's Pulitzer Prize winning Rent, SpotCo, led by Drew Hodges, has gone on to become the preeminent design house for some of Broadway's most venerated shows, including Gypsy , Evita , Kinky Boots , Avenue Q , this year’s Best Musical, Fun Home , and next year’s Best Musical favorite, Hamilton . This collection of hundreds of behind-the-scenes photos, concept art, and posters, as well as personal anecdotes by and with some of Broadway’s most beloved stars, including John Leguizamo, Berry Gordy, Alison Bechdel, Lin-Manuel Miranda, Mark Ruffalo, Patrick Stewart, Bernadette Peters, Joel Grey, Harvey Fierstein, Sting, Dolly Parton, Neil LaBute, and Cherry Jones serves as a dazzling record of the shows and performers that have graced New York stages for the past two decades. Stories and art cover working with Jonathan Larson’s family and the producers on the campaign for Rent ; Nicole Kidman on her decision to bare all during her photo shoot for The Blue Room ; selling the hip-hop Hamilton ; and collaborating with the legendary Kander and Ebb on their revival of Chicago , in addition to stories about shows such as Annie Get Your Gun , Young F rankenstein , Freak , Shrek , Pippin , and Elaine Stritch: At Liberty . Filled with more stars and backstage stories than an opening night party at Sardi's, On Broadway: From Rent to Revolution shines a spotlight on the last 20 years of hits!

Drew Hodges is the founder of SpotCo. David Sedaris is the internationally renowned author of books including Naked , Me Talk Pretty One Day , and Let’s Explore Diabetes with Owls . Chip Kidd is a preeminent designer and author.

“ The art direction and design of any SpotCo campaign is completely reinvented with each show, according to what the show is, who it’s by, who’s in it, and any other number of factors specific to the production. The only thing that unites them all is an unwavering sense of in telligence and the apparent belief that their audience is comprised of people who can think, intuit, and take a chance on something they haven’t quite experienced before." ---Chip Kidd from the Foreword