Public libraries Culture Pass provides 70,000 passes in first year, adds 17 cultural institutions

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Public libraries Culture Pass provides 70,000 passes in first year, adds 17 cultural institutions
The Rubin Museum of Art.

NEW YORK, NY.- Brooklyn Public Library (BPL), The New York Public Library (NYPL, serving Manhattan, the Bronx, and Staten Island), and Queens Public Library (QPL) today announced that in the first year of the Culture Pass initiative (July 2018-July 2019)—a citywide library program providing free access for library card holders to 50 cultural institutions across the five boroughs—has provided more than 70,000 free passes, with the total value to library card holders estimated at nearly $3 million. Since the launch of the program, 17 additional cultural organizations , from the American Museum of Natural History to the Museum of Arts and Design and Second Stage Theater, have been added to the roster of participating institutions, including three performing arts venues.

Through Culture Pass, participating cultural institutions provide day-passes for library cardholders to reserve online and then display the printed or digital pass to gain free admission to a specified museum, cultural heritage site, garden, or performance venue, with the option of bringing between one and three guests.

Through the initiative, the three library systems also launched a pilot program working with participating institutions to develop educational programs at branch libraries including workshops, readings, artist and author talks, and other engagement opportunities. The four-month pilot program included 142 community programs offered in 60 branches across all three library systems in partnership with 15 cultural organizations. These pilot programs were attended by more than 2,200 children, teens, and adults.

Over the last year, the Brooklyn, New York, and Queens public libraries undertook a comprehensive campaign to reach underserved communities, including extensive in-person outreach at participating cultural institutions and throughout the three library systems, and through materials created in languages including Spanish, Mandarin, Russian, and Arabic, resulting in more than 44,000 passes reserved by residents living in underserved neighborhoods.

Culture Pass organizations donate passes to the program on a monthly basis and are offered the opportunity to reach new audiences by reserving a portion of the passes for patrons living in underserved neighborhoods.

“Using a library card, this year over 70,000 New Yorkers were able to see some of the finest collections of art anywhere in the world,” said Linda E. Johnson, President and CEO, Brooklyn Public Library. “As the Culture Pass program begins a second year, we are grateful to the over 50 museums and cultural organizations who have generously provided free passes to library patrons ensuring that all New Yorkers have access to the city’s cultural treasures.”

“The Culture Pass program has been an enormous success, contributing to increased engagement and placing so many of the City’s wonderful, educational museums and cultural institutions within reach of all New Yorkers,” said New York Public Library President Anthony W. Marx. “We look forward to continuing this program and further bringing the best that New York has to offer—books, materials, programs, classes, and now tickets to cultural institutions—to all communities, all for free. These experiences and offerings are what strengthen New Yorkers and our City.”

“Thousands of our customers have borrowed passes or participated in workshops and discussions at our branches led by the cultural institutions involved with the program,” said Queens Public Library President and CEO Dennis M. Walcott . “Culture Pass is an amazing gift to New Yorkers and makes it possible for people who might not otherwise be able to afford the price of admission to experience some of the world’s most renowned arts institutions, gardens, and historic sites. I applaud the Stavros Niarchos Foundation, Charles H. Revson Foundation, The New York Community Trust’s Thriving Communities program and the New York City Department of Cultural Affairs for their exemplary generosity and for opening a new door to discovery and learning for our customers.”

“To make our cultural institutions open, inclusive, welcoming spaces for all New Yorkers, it’s not enough to open doors—you also have to invite people through them, and Culture Pass does exactly that,” said NYC Cultural Affairs Commissioner Tom Finkelpearl. “Libraries are hubs for community, education, and social connections, and they make a natural entry point for residents from every neighborhood into our city’s extraordinary cultural community. We are proud to support this incredible program for another year, and applaud the three library systems and their cultural partners for their vision and commitment to expanding cultural access for all New Yorkers.”

“One year since its launch, Culture Pass has worked to provide every New Yorker who simply holds a library card with increased access to the arts and culture," said Council Member Jimmy Van Bramer, Chair of the Cultural Affairs and Libraries Committee. "I'm proud to join our city's three public library systems in championing this innovative program and working together with cultural institutions to ensure its continued success. It is so gratifying to know that so many people were able to visit a museum or see a piece of artwork for the first time because of our efforts to make Culture Pass a reality."

Culture Pass is made possible through generous funding from the Stavros Niarchos Foundation (SNF), Charles H. Revson Foundation, and The New York Community Trust. Culture Pass Community Programming is supported in part by public funds from the New York City Department of Cultural Affairs.

“For many of us, a library card is the first membership—the first key—we truly have ownership over, granting access to amazing worlds of knowledge and exploration right in our own backyard. Culture Pass extends the magic of the library card in giving New Yorkers access to some of the finest cultural and educational institutions in the world, with that same sense of opening up new possibilities right here at home. The Stavros Niarchos Foundation could not be prouder to be a part of the project,” said Alex Simon-Fox, Program Officer at the Stavros Niarchos Foundation.

“The success of Culture Pass has exceeded all expectations. We are so proud that every New Yorker now has access to so many world-class cultural institutions, all thanks to one of the city’s greatest treasures—our public libraries,” said Julie Sandorf, President of the Charles H. Revson Foundation.

“The City’s libraries have once again shown what it means to lead and create new opportunities for New Yorkers,” said Kerry McCarthy, Vice President for Philanthropic Initiatives at The New York Community Trust. “Culture Pass has exceeded expectations and ensures our neighbors, no matter their zip code, can take advantage of the City’s cultural treasure trove at no-cost.”

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