NEW YORK, NY.- Sotheby's Wine today announced their latest brand expansion with the roll out of Sotheby’s Own Label Collection wines. The retail brand that grew from the storied auction house has tapped into its decades of expertise and a rich network of relationships with respected growers to curate this 12-bottle assortment, with prices ranging from $16.95 to $39.95. Now available for sale exclusively at the brand’s flagship retail store in New York and on their e-commerce platform, this collection continues the brand’s expansion into the fine wine retail business.

Jamie Ritchie, Chairman of Sotheby’s Wine, remarked: “We are excited to launch our initial range of Sotheby’s Own Label wines, each of which offers great value for money. Buying wine can be intimidating and finding wines that are typical of their region, at attractive prices, can be challenging. Our team has the passion, knowledge and winemaker relationships to select wines that are classic examples of the region and are ready for immediate drinking. These are enjoyable wines that have integrity and will give a lot of pleasure. They are made for buying by the case and for always being on hand, to be served to whoever stops by.”

The wines were expertly sourced by Sotheby’s wine specialists with the goal of celebrating the truest expressions of some of the world’s most famed appellations. Two years in the making, the collection was created with the intent of presenting excellent wines available at an attractive price point, opening up the world of wine expertise to a wider consumer base.

The collection includes two sparkling wines, one rosé, three whites and six reds, and the wines have been sourced globally representing California, Italy and France. The selection offers a Champagne, available in standard bottle and magnum sizes, a Prosecco, a Bourgogne Blanc and Bourgogne Rouge, both a Sonoma County Chardonnay and a Pinot Noir, a Sancerre Blanc and a Rosé, a Langhe Nebbiolo and, from Bordeaux, a St. Emilion, a Pessac-Léognan and an Haut-Médoc**. The growers themselves were chosen with extreme care, with the Sotheby’s team looking to provide consumers with a memorable experience enjoying a wine that is typical of its region.

Every detail of the process has been thoughtfully executed by the team at Sotheby’s Wine to live up to the brand’s exceptional standards and the winemakers’ stellar reputations. The label designs have been crafted with care and attention to detail, and each wine has been bestowed a specialized lot number. The lot numbers pay homage to both Sotheby’s auction roots and important pieces of the winemaker’s location or legacy. Prices for the collection range from just $16.95 up to $39.95, and are intended for immediate consumption. The 12 wines can be purchased as individual full cases of 12 bottles or as a complete, assorted set of 12, offering the collection in its entirety, as well as in six-bottle bottle quantities.

Sotheby’s Own Label Wine Collection is the brand’s latest venture into the wine retail space: in 2010, Sotheby’s Wine launched their first retail arm, with the opening of their brick and mortar store located inside their York Avenue headquarters in New York. The brand’s wine store, located at 1334 York Avenue, offers an extensive range, from modestly-priced to investment wines that present a diverse range of regions, with each wine being personally selected by the Sotheby’s Wine team.

Sotheby’s Own Label Wine Collection is now available for purchase at Sotheby’s Wine retail store on York Avenue and online via SothebysWine.com.