NEW YORK, NY.- 196 Orchard has engaged Lesley Heller of Lesley Heller Gallery, a contemporary art gallery which highlights the work of mid-career process-based artists working in the New York area, to extend the gallery’s reach into the lobby of the luxury, design-driven condominium residences.

Debuting today and continuing throughout 2020, Heller will curate a rotating art program that introduces pieces by Will Hutnick, Tom Kotik, Sara Sosnowsky, JF Lynch, and more into the space on a quarterly basis for the building’s residents and neighbors to enjoy.

“The Lower East Side has always been an important hub for the art world, in fact, the urban landscape is a canvas of its own. The mix of graffiti, historic tenement buildings, multicultural shops and restaurants, alongside new, refined architecture that threads the streets, collectively tell an exciting story,” said Jordan Brill a Partner at Magnum Realty Group, who developed 196 Orchard in partnership with Real Estate Equities Corp. “Our building was carefully designed to pay homage to the rough luxe aesthetic of the neighborhood. We respect the history of the Lower East Side, and we support the diverse group of creators and innovators who make it so interesting. This program not only harnesses the roots of the LES, it embraces the vibrant community of galleries and artists that call it home.”

“Strong attention to design and style is at every touchpoint at 196 Orchard, but above all, it is clear just how much the property wants to support local artists and businesses.” said Lesley Heller, owner of Lesley Heller Gallery and curator of the partnership. “When I was approached with this opportunity, my goal was to select pieces that would make an impact, resonate with the building’s residents and complement the dynamic spirit of the property.”

The inaugural piece on display is titled ‘Rhythm and Harmony’ by Tom Kotik, a Czech Republic-born artist and musician whose artwork is rooted in music. This seven-by-four foot, five-part piece is made of MDF and latex paint and will make a bold statement at the building’s entrance. It was most recently on display in Heller’s Orchard Street gallery.