Over time people have become too dependent on Google, which has provided growth to all the online businesses. That’s why the Google ranking of your business has now turned into a crucial marketing tool. Every day millions of searches are made around your area, and higher google ranking can get your business these users by letting them discover your business through Google searches. No matter what’s the size of your business, there are always competitors, and that’s why you need to look forward to a higher google ranking strategy for substantial business growth.
Why high Google ranking is important?
Did you ever bother to visit the second search engine result page (SERP) of Google? No. The truth is it’s not just you. No one does that. The people are very impatient nowadays, they need the solution quick and ready, just by single Google search. That’s why if your business listed anywhere on second or third page of Google, it’s of no use. So, here’s
how to rank your business on the first page.
5 Steps to Improve Your Ranking on Google
1# Understand the Google ranking algorithms
In order to rank higher on Google, you first need to know how the Google ranking algorithm works. Not only that, you need to keep track of the updates as well. Because Google is constantly changing its algorithms for better customer experience. But one thing is sure that no matter what’s the new latest update is, the Google ranking algorithm always supports the mobile-friendly websites, which means you need to make sure to make your company’s site error-free for the users. Stay away from the shortcut and spams because the Google algorithms can easily detect them, and you may face permanent blockage instead of getting ranked higher.
2# Check your business current online standing
Before designing the new strategies to rank higher on Google, you need to see where your business stands now, and after looking at that, you can take several steps to improve it. It’s a super easy job. Many free and paid online tools can assist you in checking your current ranking. With that you also need to check the speed and health of your websites. The less time your site takes in the opening, the better chances of higher ranking it has.
3# Improve your Website
After accessing your current website ranking now, you need to improve your website. Check all the four ranking factors like number of visits, pages per session, bounce rate, and time spent on the site. These factors are fully dependent on the user experience. That simply means you need to make your site as user-friendly as possible. Start by sharing all the interesting information. Add graphics and videos to your site. The site with good graphics and video ranks higher than a simple site.
4# SEO Optimization
As mentioned earlier, your website needs excellent content to provide a good user experience, but you also need to understand SEO. Having good content on your websites which is SEO based boost the websites ranking quicker than any other method. That means you need to use the relevant keywords in your content to optimize your content.
5# Backlinking and Anchor Texts
Backlinking is another effective strategy to improve your company ranking on Google. It would be correct to call it the best-ranking strategy. In this, you bring traffic form the other higher traffic websites with the help of content (blogs, videos, etc.) You create blogs and post on different websites with backlinks to your website. For example, your website is about gaming equipment. You will get some articles, press releases, and blogs on the different sites about gaming experience by using your “Anchor Text” on them. This will bring traffic to your websites and improve their ranking.
Takeaway
These are some simple yet very essential steps that will help your business to rank high on Google. Don’t just settle for them. Keep researching and improving your business ranking in order to stay ahead of the competitions because every day, hundreds and thousands of new websites are added, and there is a chance many of them have similar offerings?
