Gibraltar-based online sports betting site 888Sport has been named as the official sports betting partner of the National Football League in the United Kingdom and Ireland.
The agreement, the first of its kind between the NFL and a European betting entity, will see 888Sport (pronounced “triple eight sport”) serve as the official sports betting partner of the Super Bowl and the NFL London Games during the 2021-22 season.
This deal also provides 888Sport with broadcast sponsorship rights for the NFL playoffs, the Super Bowl and Sunday and Monday Night Football, which launched last weekend on the new Sky Sports NFL channel.
“We are delighted to partner with 888Sport, our first official UK betting partner,” Chris Halpin, NFL executive vice president, chief strategy and growth officer, said in a statement. “It is a brand that will help us deepen fans’ engagement with our sport, and this partnership will provide us with strategic insights that will shape our broader sports betting strategy.”
The new NFL season debuted on British television with a trio of Week One games on SkySports. The New England Patriots defeated the Miami Dolphins 21-11, while the New Orleans Saints for the better of the Tampa Bay Buccaneers by a 34-23 count in what was Tom Brady’s debut as quarterback of the Buccaneers.
In the Sunday Night Football season opener, the Los Angeles Rams edged the Dallas Cowboys 20-17.
“This is the start of an exciting chapter for 888sport,” Guy Cohen, senior vice president and head of B2C at 888 Holdings, said in a statement. “We pride ourselves on being at the forefront of live sporting experiences and we’re delighted to partner with an internationally adored brand such as the NFL.
“We look forward to playing our part in an exciting NFL season, and beyond.”
Back To Punt
"Washington Redskins Richmond Training Camp NFL Football" by watts_photos is licensed under CC BY 2.0
As part of the agreement with the NFL, 888Sport is now airing a new weekly social video series known as “The Punt.” The series aired its first episode on Thursday prior to that night’s season opener between the Houston Texans and the reigning Super Bowl champion Kansas City Chiefs.
The show is available to be viewed on 888Sport’s social media channels. Each episode will welcome celebrity guests who are also fans of the NFL.
Among those lined up to appear include television presenter and former English international field hockey defender Sam Quek. A member of the 2016 Great Britain gold medal-winning team at the Rio de Janeiro Summer Olympics, Quek is a huge Chiefs fan.
Social influencer Will Brazier, a big Cowboys fan and BBC journalist and Las Vegas Raiders supporter Steffan Powell are also slated to be regular guests on the weekly panel show that will discuss the NFL’s biggest issues throughout the season.
Early Presence In USA Market
In 2013, the Nevada Gaming Commission licensed 888 Holdings, owners of 888Sport, to provide online gaming in
vegas online sports betting, making it one of the first non-
US online betting companies to operate in the United States
In 2018, 888sport partnered with Caesars Atlantic City Casino to offer online sports betting to residents of New Jersey.
Jets, Jets, Jets
The online sportsbook fashioned a previous relationship with the NFL when 888Sports entered an agreement to become the presenting sponsor for the New York Jets during the 2019 NFL season. The Jets play their home games at MetLife Stadium in East Rutherford, N.J.
The deal was recently renewed for the 2020 NFL campaign and continues to be the first and only partnership of its kind between a pure digital gaming company and an NFL team.
As part of the deal, 888casino branding will be on display across the 82,000-plus capacity MetLife Stadium, including the 'red-zone' feature, for all eight regular season Jets home games. As well, 888casino promotions will also be spread online across the team's website and social channels, and broadcast over 98.7 ESPN during radio coverage of the Jets games.
The deal will enable the company to utilize New York Jets branding in its different sites and apps in New Jersey.
On the 888sports website, they’ve created a complete team profile so that all New York Jets fans will be in the know with the latest and most interesting facts around the Jets.
This ranges from historical statistics to betting odds and provides all the answers regarding the team.
