If you’re keen to start a photography blog, whether you’re just a hobbyist or a professional, it shouldn’t be difficult. Of course, you can use social media websites like Instagram to show off your portfolio but if you’re looking for something a bit more long-term, a blog is preferable.

The following article will give you tips on how to start your own photography blog.

1. Create a Website
The first place to start when setting up a photography blog is to create a website. There are many platforms that will help you do just this but creating a Wix photography website is especially good for beginners and professionals alike thanks to an intuitive editing system.

Having your own website is the perfect place to display your work and entice potential clients. You can use your website to build a brand for yourself and create a strong personal identity in your work.

Keeping your blog fresh and up to date will show visitors that you are active and ready to offer your services/sell your work. Blogs can help you organise all your work in one place however you’d like. You can easily share your work via links to social media too!

2. Pick an Angle
Deciding on the focus of your blog is an important step in creating a cohesive and successful blog. You might have lots of different ideas, but the key is to find a way to merge them or select the most linked ones to have one clear focus.

Trying to do a bit of everything simply won’t work and will make it very difficult for your blog to gain any traction. Find a niche and stick to it. Consider what you enjoy and what your aims are to help decide on a focus.

Without a focus, you do not have a target audience or demographic. When you don’t know who your work is supposed to appeal to, you’re going to have difficulties so it’s important to nail this step before moving forward with your photography blog.

3. Pick a Theme
Your blog’s theme and focus should go hand in hand. The theme is related to the layout of the blog, the fonts used, the colours of the background, etc. Your theme is pivotal to dictating how your blog will function and be used and is important for framing your work.

You may have a wonderful portfolio but if your work is difficult to access or navigate through, it will put off visitors from sticking around. Themes and layouts don’t have to be ridiculously complex to be interesting or high-quality. A simple layout that works well and complements the work is the ultimate goal here.

You may find more choices with premium layouts and themes so have a look around and consider all the alternatives before settling on something for your photography blog.

4. Create a Logo and Personal Pages
Another tip to get your photography blog off to a great start is to create a logo for it. You can either do this yourself or ask a professional graphic designer to help you out. Whatever you choose to do, a logo is a great visual representation of your brand and is an easily identifiable piece of imagery that can help grow your blog.

Having selected your theme and layout, the next important things to consider are the pages on your blog. There are certain pages which are necessary in virtually every photography blog that will help you on your way.

An about page is non-negotiable if you want your audience to understand who you are and what you represent. Here, you can reveal a little bit about yourself and your blog. This can, of course, be edited at a later date so don’t worry too much about making it perfect - any window into the person behind the photos is welcome.

5. Other Important Pages
A contact page is another essential page that must be included in your photography blog if you want it to lead to anything. Add contact information and let visitors know how they can get in contact with you.

What contact information you leave is up to you but generally an email address, social media link, and possibly a phone number are expected. Contact forms and comment sections are also a good way to quickly and easily engage with your audience and gain valuable feedback.

Lastly, a page with a privacy policy is needed. This will inform readers of how you obtain and use personal information and how that data is kept safe and confidential. If you’re not sure what to do here, you can get a professional to sort this out for you. In addition, a Creative Commons License is advisable to let people know what they can do with your work.